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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Jimmie Johnson Leads Drivers In NASCAR TV Exposure, With Dale Jr. Ranking Second

Published in SportsBusiness Daily on 07 / 25 / 14

Heading into ESPN’s portion of the NASCAR Sprint Cup Series schedule, Jimmie Johnson leads all drivers in sponsor TV exposure, garnering $75.3M during points-race telecasts (26 telecasts including replays), according to data from sponsorship measurement firm Joyce Julius. Johnson has led all ...

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Tags: NASCAR, Joyce Julius and Associates, Marketing and Sponsorship

More Stories by this Author

10/22/12
SportsBusiness Daily Global: ESPN, FIBA Agree To Media Deal

ESPN revealed it has reached a multiyear, multiplatform agreement with FIBA. The deal will include the rights to more than 400 games across six tournaments from '13-15. Events include the '13 and '15 FIBA Americas Championship, the '13 and '15 EuroBasket tournament, the '14 FIBA Basketball World Cup ...

Tags: Media, Europe

10/17/12
SportsBusiness Daily: ESPN, FIBA Agree To Media Rights Deal

ESPN today will announce it has reached a multiyear, multiplatform agreement with FIBA. The deal will include the rights to more than 400 games across six tournaments from '13-15. Events include the '13 and '15 FIBA Americas Championship, the '13 and '15 EuroBasket tournament, the '14 FIBA Basketbal ...

10/15/12
SportsBusiness Daily: Overnight Nielsen Ratings

NBC earned a 3.9 overnight Nielsen rating for Notre Dame’s OT win over Stanford in the 3:30pm ET window on Saturday, tops among all college football telecasts this weekend. Ranking second was ESPN with a 3.7 overnight for Saturday night’s South Carolina-LSU matchup. ABC also earned a 3. ...

Tags: Research and Ratings, Nielsen Media Research

10/12/12
SportsBusiness Daily: Orioles-Yankees Tops Steelers-Titans Ratings

After overnight ratings originally had TBS’ telecast of Orioles-Yankees ALDS Game 4 out-rating NFL Network’s Steelers-Titans “Thursday Night Football,” fast-national Nielsen data now has the NFL game topping the MLB game. NFL Net earned a 3.6 U.S. rating and 5.7 million viewe ...

10/11/12
SportsBusiness Daily: Yanks' Win Helps TBS Draw Even To '11

TBS is now averaging a 3.0 overnight Nielsen rating through the first six days of MLB LDS coverage, flat compared to the same period last year. The net was boosted by the Yankees' extra-inning walk-off home run against the Orioles in Game 3 of their ALDS matchup last night, which drew a 4.9 overnigh ...

Tags: Media, MLB, TBS/TNT

10/11/12
SportsBusiness Daily: PGA Tour Sees Big Audience Jump

The PGA Tour saw big gains across each of its media partners during the ’12 FedExCup season. NBC averaged 3.43 million viewers for its weekend telecasts, marking the net’s best average since the current TV contract began in ’07. The previous high was 3.42 million viewers in ’ ...

Tags: Media, Golf, PGA Tour, CBS, NBC, Golf Channel

10/09/12
SportsBusiness Daily: MLB TV Audience Down Sharply During Reg. Season

MLB this year doubled its media rights haul, however several network partners saw record-low viewership figures. Fox averaged a 1.7 rating and 2.5 million viewers for its Saturday regionalized telecasts, marking the net’s lowest MLB audience since it acquired TV rights prior to the ’96 s ...

Tags: Media, MLB, Fox, ESPN, TBS/TNT, Comcast Corp., YES Network, SNY, NESN

10/09/12
SportsBusiness Daily: Golf Channel, Fuel TV See Record Q3

Golf Channel saw its best Q3 in the net’s 17-year history, fueled by its most-viewed September and keeping the net on pace for another record-setting year. Q3 also marked Golf Channel’s fourth consecutive quarter of record viewership. The net averaged 103,000 total-day viewers in Q3, ...

Tags: Research and Ratings

10/08/12
SportsBusiness Daily: Overnight Nielsen Ratings

CBS led all college football telecasts over the weekend with a 4.7 overnight Nielsen rating for the LSU-Florida game, marking the net’s best SEC regular-season overnight in the 3:30pm ET window since Georgia-Auburn earned a 5.4 rating in November ’10. Fox earned a 3.2 overnight for the ...

Tags: Research and Ratings

10/05/12
SportsBusiness Daily: Primetime NFL Audience On The Rise

Primetime games are seeing an audience increase through Week 4 of the ’12 NFL season, while the league’s Sunday afternoon telecasts are seeing drops in viewership. NBC’s “SNF” is off to its best start since the net acquired NFL rights prior to the ’06 season. The ...

Tags: Media, NFL, Fox, NBC, ESPN, CBS

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