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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Jimmie Johnson Leads Drivers In NASCAR TV Exposure, With Dale Jr. Ranking Second

Published in SportsBusiness Daily on 07 / 25 / 14

Heading into ESPN’s portion of the NASCAR Sprint Cup Series schedule, Jimmie Johnson leads all drivers in sponsor TV exposure, garnering $75.3M during points-race telecasts (26 telecasts including replays), according to data from sponsorship measurement firm Joyce Julius. Johnson has led all ...

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Tags: NASCAR, Joyce Julius and Associates, Marketing and Sponsorship

More Stories by this Author

12/27/12
SportsBusiness Daily: Thunder-Heat Overnight Tops Christmas Day

The NBA’s slate of five Christmas Day games was led by ABC’s telecast of Thunder-Heat in the 5:30pm ET window, with the game drawing a 6.0 overnight rating to mark the net’s fourth-highest NBA regular-season rating ever. The NBA last year opened its season on Christmas, and the com ...

Tags: Media, NBA, ESPN

12/21/12
SportsBusiness Daily: College Football Game Audience Declines In '12

While NBC saw gains on the back of Notre Dame’s undefeated regular season, all other college football broadcasters saw a decline in viewership for their respective packages in ‘12. CBS’ SEC games remained the most-viewed package with 6.2 million viewers for 13 games. That figure, h ...

Tags: Media, NCAA, Football

12/20/12
SportsBusiness Daily: NFL, Olympics Top TV List Of Most-Watched Sports

Last season’s NFL Playoffs and the London Games dominated the list of the most-viewed sports telecasts in ’12. A combination of the NFL and Olympics gave NBC 16 of the top 25 spots this year. The top five spots belong to the NFL postseason, with NBC's Giants-Patriots matchup in ...

Tags: Year End

12/19/12
SportsBusiness Daily: NFL Net Sees Record Audience For Games

NFL Network averaged a 4.0 U.S. rating and 6.4 million viewers for its expanded slate of 13 games this season (excluding over-the-air figures), marking the net’s best audience since it began airing regular-season games in '06. This year marks the fourth straight year NFL Net set a new audience ...

Tags: Media, NFL

12/19/12
SportsBusiness Daily: BCS Games Top Cable TV Sports In '12

The BCS National Championship game once again topped the list of the year’s most-viewed sports telecasts on cable TV, with the Alabama-LSU matchup averaging a 14.0 rating and 24.2 million viewers. The Auburn-Oregon BCS title game led all cable sports telecasts last year with a 15.3 rating and ...

Tags: Year End, ESPN, TBS/TNT

12/18/12
SportsBusiness Daily: NFL Net Averages 4.0 Rating For Games

NFL Network averaged a 4.0 U.S. rating and 6.4 million viewers for its expanded slate of 13 games this season (excluding over-the-air figures), marking the net’s best audience since it began airing regular-season games in '06. This year marks the fourth straight year NFL Net has set a new audi ...

12/17/12
SportsBusiness Daily: Overnight Nielsen Ratings

College bowl season got underway this past weekend, and ESPN saw upticks in overnight ratings for both of the games on Saturday. The net earned a 1.9 overnight for Arizona’s come-from-behind win over Nevada in the Gildan New Mexico Bowl from 1:00-4:45pm ET, up 19% from a 1.6 rating for the ...

Tags: Research and Ratings, Nielsen Media Research

12/17/12
SportsBusiness Journal: NFL shifts Thursday landscape

On Nov. 1, NFL Network posted its lowest TV rating of the season, as 4.8 million viewers tuned in to watch the Chargers rout the Chiefs. Still, the game’s viewership more than doubled the audiences that tuned in to the NBA and college football that night. On TNT, 2.1 million viewe ...

Tags: Media

12/14/12
SportsBusiness Daily: Final Nielsen Ratings

“UFC on Fox 5” finished with a 2.5 rating and 4.4 million viewers on Saturday from 8:00-10:40pm ET, up 79% and 80%, respectively, from a 1.4 rating and 2.4 million viewers for “UFC on Fox 4” in early August. The audience from Saturday night ranks third among Fox’ five U ...

Tags: Research and Ratings, Nielsen Media Research

12/10/12
SportsBusiness Daily: Overnight Nielsen Ratings

ESPN earned a 3.1 overnight Nielsen rating for Saturday night’s Heisman Trophy presentation, which saw Texas A&M QB Johnny Manziel become the first freshman to win the award. The 3.1 rating marks the second-best Heisman overnight on record (dating back to ’94), behind only Alaba ...

Tags: Research and Ratings

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