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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Audience Analysis: PGA Tour Struggling With Final Rounds On CBS, NBC This Season

Published in SportsBusiness Daily on 04 / 28 / 17

PGA Tour telecasts on broadcast TV have had a rough start to '17. There has not been a final round year-over-year viewership increase for men's golf events, including The Masters, since Jon Rahm's win at the Farmers Insurance Open in late January (3.08 million viewers vs. 2.28 million viewers). Las...

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Tags: Media

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