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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Jimmie Johnson Leads Drivers In NASCAR TV Exposure, With Dale Jr. Ranking Second

Published in SportsBusiness Daily on 07 / 25 / 14

Heading into ESPN’s portion of the NASCAR Sprint Cup Series schedule, Jimmie Johnson leads all drivers in sponsor TV exposure, garnering $75.3M during points-race telecasts (26 telecasts including replays), according to data from sponsorship measurement firm Joyce Julius. Johnson has led all ...

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Tags: NASCAR, Joyce Julius and Associates, Marketing and Sponsorship

More Stories by this Author

06/23/14
SportsBusiness Daily: Overnight Ratings: U.S. Women's Open

NBC earned a 1.7 overnight for the final round of the women’s U.S. Open yesterday, which saw Michelle Wie take home her first major championship. That rating is up 89% from last year, when Inbee Park won, and marks the best overnight for the Sunday round of the event since Cristie Kerr's win ...

Tags: Research and Ratings

06/20/14
SportsBusiness Daily: NBA TV Viewership Up Big For Postseason

NBA TV saw its primetime viewership rise 63% during the ’14 NBA Playoffs compared to last year, while total-day viewership was up 30%. NBA TV was fueled by its seven playoff telecasts, including the net’s most-viewed telecast on record -- Game 6 of the opening round Pacers-Hawks series. ...

Tags: Media, NBA TV

06/20/14
SportsBusiness Daily: Final Ratings: U.S. Open Hits Record Low

NBC earned a 3.0 final rating and 4.6 million viewers for the final round of the U.S. Open last Sunday, which saw Martin Kaymer go wire-to-wire and win by eight strokes. That marks the lowest audience for the final round on record. The previous low for a final round at the U.S. Open was in ’1 ...

Tags: Media

06/16/14
SportsBusiness Daily: NBA Finals Ratings Lowest Since '09

ABC finished with a 9.3 average rating and 15.52 million viewers for the Spurs' win over the Heat in the NBA Finals, marking the lowest audience for the Finals since Lakers-Magic in '09 (both series went five games). The seven-game Heat-Spurs series last year drew a 10.5 rating and 17.67 million vie ...

06/16/14
SportsBusiness Daily: Overnight Ratings: World Cup

ABC drew a 3.3 overnight rating for yesterday's France-Honduras FIFA World Cup match from 2:30-5:00pm ET to lead ABC/ESPN's slate of games for the day. The Argentina-Bosnia & Herzegovina match on ESPN finished second with a 3.1 overnight. The chart below lists overnight ratings for sports te ...

Tags: Research and Ratings

06/13/14
SportsBusiness Daily: Final Ratings: TNT's NASCAR Season Debut

TNT finished with a 3.0 rating and 4.48 million viewers for the net’s first NASCAR Sprint Cup Series telecast of the ’14 season. The audience for the Pocono 400 last Sunday afternoon was up 7% and 3%, respectively, from a 2.8 rating and 4.36 million viewers last year. The same race in &r ...

Tags: Media, NASCAR, Fox

06/09/14
SportsBusiness Daily: Heat-Spurs Finals Viewership Up

ABC has now seen audience increases for both games of the NBA Finals. Game 2 last night delivered an 8.9 final rating and 15.01 million viewers, up 5% and 3%, respectively, from an 8.5 rating and 14.57 million viewers last year. Through two games, the NBA Finals are averaging an 8.9 rating and 14.93 ...

06/09/14
SportsBusiness Daily: Overnight Ratings: X Games Austin, PGA Tour

ABC earned a 0.8 overnight rating for its X Games coverage yesterday, which was part of the event’s first year in Austin. That overnight is up big from a 0.5 rating for the Summer X Games last year in L.A., which aired in early August. Meanwhile, CBS earned a 1.9 overnight for the final r ...

Tags: Research and Ratings

06/06/14
SportsBusiness Daily: Final Ratings: IndyCar, Golf, Prefontaine Classic

The Verizon IndyCar Series had its first weekend doubleheader of the ’14 season last week in Detroit. ABC finished with a 0.9 rating and 1.39 million viewers for the first leg of the Chevy Belle Isle Grand Prix on Saturday afternoon, while Sunday’s second leg drew a 0.7 rating and 1.003 ...

Tags: Media

06/02/14
SportsBusiness Daily: Overnight Ratings: NHL, NASCAR, IndyCar

NBCSN delivered a 3.2 overnight rating for the Kings’ OT win over the Blackhawks in Game 7 of the NHL Western Conference Finals last night, marking the net’s best overnight for an NHL game on record. The 3.2 overnight passes the 3.1 rating earned by Blackhawks-Bruins Stanley Cup Final G ...

Tags: Research and Ratings

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