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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Audience Analysis: UFC Draws Best Summer Figure On Fox Since Debut On The Net

Published in SportsBusiness Daily on 07 / 29 / 16

“UFC on Fox 20” on Saturday night drew 2.98 million viewers for a telecast headlined by Valentina Shevchenko’s upset win over Holly Holm. It was the first Fox-UFC card to be headlined by a female bout. The 2.98 million viewers marks Fox’ best figure for a summer UFC card sin...

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