About The Author

Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

Featured Story

Audience Analysis: Belmont Hits Multiyear Low; U.S.-Mexico Qualifier Big For Univision, FS1

Published in SportsBusiness Daily on 06 / 16 / 17

NBC last Saturday afternoon drew 4.92 million viewers for the race segment of the Belmont Stakes, marking the event’s lowest figure since ’10, when ABC averaged 4.74 million viewers. There were two races in that time frame that featured horses seeking the Triple Crown (’15 and &rsq...

Read More

Tags: Media

More Stories by this Author

SportsBusiness Daily: Discover Sees Big Derby Social Lift

KFC on Saturday during coverage of the Kentucky Derby ran a 30-second spot titled “Colonel Sanders Story” that generated 28,633 engagements across Facebook and Twitter, marking the most of any sponsor or brand associated with the NBC telecast, according to data provided exclusively to ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Kentucky Derby Viewership Lower Than '15

NBC finished with 15.5 million viewers for the race segment of the Kentucky Derby on Saturday from 6:21-7:08pm ET, down from 16.0 million viewers last year, but up from 15.3 million viewers in ’14. This year marked the fourth straight year that the race has topped 15.0 million viewers. The rac ...

Tags: Media, NBC

SportsBusiness Daily: NASCAR/FS1 Up After Rain Delay In '15

FS1 on Saturday night drew a 1.8 overnight for its second NASCAR Sprint Cup race of the season. The telecast from Kansas Speedway was up from a 1.5 overnight for a weather-delayed telecast last year (race aired from 7:30-8:45pm ET, and then 10:45pm-1:15am). The race on Saturday had primetime competi ...

Tags: Research and Ratings

SportsBusiness Daily: NBA First-Round Viewership Down From '15

Viewership for the first round of the NBA Playoffs was down this year, as several series were non-competitive and many games were blowouts. For games across ABC, TNT, ESPN, ESPN2 and NBA TV, the average viewership was 2.8 million viewers, down 6% from 2.98 million viewers last year. The first round ...

Tags: Media, NBA, Turner Sports, ESPN, NBA TV, ABC

SportsBusiness Daily: Leicester City Boosts NBC Sports Platforms

Tottenham Hotspur-Chelsea on Monday drew 145,000 unique visitors on NBC Sports Live Extra, marking the platform’s most-streamed EPL match on record. The draw gave Leicester City its first EPL title. Meanwhile, NBCSN on Sunday drew 908,000 viewers for Leicester City-Manchester United, which als ...

Tags: Media

SportsBusiness Daily: NBA Overnights Lower For Game 7s

ABC and TNT each aired an NBA First Round Game 7 yesterday, and overnight ratings for both games were below what TNT drew last year on a Saturday night for the lone first-round Game 7. ABC yesterday in the early afternoon window aired the Heat’s 106-73 blowout of the Hornets, drawing a 3.1 ove ...

Tags: Research and Ratings

SportsBusiness Daily: Fox Down For Richmond NASCAR Race

Fox yesterday drew a 2.9 overnight rating for the NASCAR Sprint Cup Series Toyota Owners 400, which was the first time since ’97 the Richmond Int’l Raceway’s annual spring Cup race was scheduled for a Sunday afternoon. That 2.9 is down 6% from a 3.1 overnight for the same race last ...

Tags: Research and Ratings

SportsBusiness Daily: UFC Beats Out PBC On Saturday Night

"UFC on Fox 19" last Saturday night finished with 2.49 million viewers for a telecast headlined by Glover Teixeira-Rashad Evans. The fight card had seen a number of fighter revisions leading up to the event due to injuries. That audience figure is down 9% from 2.75 million viewers for the telecast h ...

Tags: Media

SportsBusiness Daily: NBAers Helping Adidas, UA Social Media

Nike has tremendous reach on Facebook, Instagram and Twitter through its NBA ambassadors, but players endorsing Under Armour and adidas have had engagement on those platforms that rivals -- or even tops -- that of Nike, according to an exclusive analysis of the top 25 brand ambassadors for each of t ...

Tags: Marketing and Sponsorship, NBA, Nike, Under Armour, Adidas

SportsBusiness Daily: NBA Playoff Openers Down With Blowouts

ABC and ESPN aired five NBA Playoff games over the weekend, with overnight ratings down 3%, while three blowouts for TNT yesterday saw the net’s average decline 15%. ABC’s two games over the weekend averaged a 4.0 overnight, up 5% from last year. Games from both years involved the W ...

Tags: Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug