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Austin Karp
Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.
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Data Shows Brewers Led MLB Opening Day Radio Broadcasts Among Males 25-5405 / 22 / 13The Brewers led all MLB teams this year in the percentage of male listeners (40.8%) ages 25-54 who were listening to radio in the home market and tuned into the team's Opening Day game for at least five minutes, according to data from Arbitron. The Brewers have seen gains over the past two seasons i... Tags: Research and Ratings, Arbitron Co., MLB |
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NCAA Tourney Averaging 5.5 To Date
The NCAA men’s basketball tournament is averaging a 5.5 U.S. rating across CBS, TBS, TNT and truTV through Thursday night’s Sweet 16 games, down 4% from a 5.7 rating in '11, which was the first year of the four-network format. The 5.5 average, however, marks the second best average throu ...
Overnight Nielsen Ratings
Last night's NCAA men's basketball tournament third round game on CBS featuring North Carolina-Creighton topped all weekend sports telecasts with a 6.4 overnight Nielsen rating. That figure is flat compared to Ohio State-George Mason in the same late afternoon window last year, and down from the to ...
Final Nielsen Ratings
ESPN averaged 2.04 million viewers for the premiere of "The Announcement" last Sunday. The documentary focusing on Magic Johnson's '91 revelation that he was HIV positive was down from the documentary the net aired on Selection Sunday last year. "The Fab Five" averaged 2.75 million viewers in the s ...
Tags: Media, Nielsen Media Research
NCAA Basketball Flat On CBS, ESPN
ESPN averaged a 0.9 U.S. rating and 1.4 million viewers for its ’11-12 regular season (non-conference tournament) men’s college basketball games, flat compared to the net’s figures from ’10-11 and ‘09-10. Louisville topped all markets for the season with a 4.5 local ra ...
Overnight Nielsen Ratings
Fox led all weekend sports telecasts with a 4.6 overnight Nielsen rating for yesterday's NASCAR Sprint Cup Kobalt Tools 400 from Las Vegas. That figure is down 13% from the same race last year. The Michigan State-Ohio State Big Ten tournament championship yesterday topped all NCAA men's basketball ...
Overnight Nielsen Ratings
ABC's Heat-Lakers led all overnight Nielsen ratings for sports telecasts over the weekend with a 5.2 rating yesterday. That figure is up from a 3.9 for the comparable Lakers-Spurs last year. ABC’s early window on Sunday featured Knicks-Celtics, which earned a 4.3 overnight, up from a 3.6 ratin ...
Final Nielsen Ratings
Fox’ broadcast Sunday of the rained-out NASCAR Sprint Cup Daytona 500 led sports telecasts last weekend with a 4.7 rating and 7.7 million viewers despite nearly four hours of coverage without any live racing. Those figures ended up topping Sunday's NBA All-Star Game on TNT , which&n ...
Tags: Media, Nielsen Media Research
U.S. Cable Network Distribution For March
MLB Network is in 67.7 million homes as Spring Training gets under way in Arizona and Florida, up 22% compared to the same time last year. The year-over-year gains for March are the most among any U.S. cable network in the time frame. ESPN leads sports nets with just over 99.0 million homes, down 1 ...
Tags: Research and Ratings
Daytona 500 Set For Primetime Running
Fox Sports co-President & COO Eric Shanks said it was not a tough decision to run the Daytona 500 in primetime tonight in place of new episodes from two successful primetime series. "You have a commitment to the Daytona 500 and you just make that work," he told THE DAILY . "Clearly the ra ...
Final Nielsen Ratings
CBS and Golf Channel were again the beneficiaries of Phil Mickelson’s strong play last weekend. CBS earned a 4.2 rating and 6.2 million viewers for the final round of the Northern Trust Open, which saw Bill Haas win the event after a playoff with Mickelson and Keegan Bradley. Those figures ma ...
Tags: Media, Golf Channel, CBS, Fox
