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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Sports Illustrated Sees Slight Decline For Q1 Print Ad Revenue, While ESPN The Mag Flat

04 / 17 / 14

Sports Illustrated began ’14 with a slight dip in print ad revenue, as Q1 saw $146.0M compared to $147.8M last year during the same period (one less issue in '14), according to data from the Publishers Information Bureau. The Q1 data for SI does not include the annual swimsuit issue, which ha...

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Tags: Research and Ratings, Sports Illustrated, ESPN, Golf Digest, Golf magazine, Golf World

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04/14/14
Overnight Ratings: NASCAR, Sox-Yanks

Fox led all non-Masters sports telecasts over the weekend with a 3.2 overnight rating for the NASCAR Sprint Cup Series Bojangles’ Southern 500 from Darlington Raceway on Saturday night. The event, which was held on Mothers’ Day weekend from ’05-13, drew a 3.5 overnight last yea ...

Tags: Research and Ratings

04/11/14
Golf Fans Prefer Fords, Verizon Wireless

Data shows that those who describe themselves as either very or somewhat interested in men’s golf are older, white males with a preference for either a Ford or Chevy vehicle and cell service from either Verizon or AT&T, according to an analysis of demographic figures from Scarborough Spor ...

Tags: Research and Ratings, Scarborough, Golf

04/08/14
Second-Best Tourney Viewership Since '05

CBS and Turner Sports finished with an average of 10.5 million total viewers for NCAA men’s basketball tournament telecast windows this year, marking the second-best figure for the event since '05. That figure is defined as the combined viewership across a particular time window for the four n ...

04/08/14
NCAA Title Game Overnight Down 10%

CBS earned a 12.9 overnight rating for UConn’s 60-54 win over Kentucky in the NCAA men’s basketball national championship game from 9:15-11:30pm ET. That figure is down 10% from Louisville’s win over Michigan last year, which drew a 14.5 overnight. However, last night’s game ...

Tags: Media, CBS

04/07/14
Overnight Ratings: MLB, Women's Final Four

FS1 aired the network’s first MLB regular season games on Saturday. The net drew a 0.3 overnight rating for Twins-Indians from 1:00-4:00pm ET and a 0.4 overnight for Giants-Dodgers from 4:00-8:00pm. For comparison, ESPN2 on Saturday drew a 0.2 overnight for the WTA Family Circle Cup semif ...

Tags: Research and Ratings

04/04/14
Final Ratings: MLB, IndyCar

ESPN averaged 2.28 million viewers for the “Sunday Night Baseball” opener featuring Dodgers-Padres, relatively flat compared to the 2.27 million viewers last year for Rangers-Astros. The “SNB” opener in ’12, which was actually on a Wednesday night, drew 2.42 million ...

Tags: Media

03/31/14
Overnight Ratings: NASCAR, IndyCar

Fox drew a 3.8 overnight rating for the NASCAR Sprint Cup Series STP 500 from Martinsville Speedway yesterday. The same race during the last two years has been run on Final Four weekend and did not feature competition from men’s college basketball games. The net last year earned a 4.0 overnig ...

Tags: Research and Ratings

03/28/14
NCAA Tourney Maintains Strong Viewership

CBS and Turner Sports are averaging a 6.0 fast-national rating and 9.3 million viewers through last night’s NCAA men’s basketball tournament games, marking the best figure through the first night of the Sweet 16 since '93. The rating also marks the best average through this period in 16 ...

03/24/14
Overnight Ratings: NASCAR, PGA Tour

Fox drew a 4.0 overnight the NASCAR Sprint Cup Series Auto Club 400 from Fontana yesterday afternoon, down from a 4.5 overnight for the same race last year. NBC drew a 1.8 overnight for the final round of the PGA Tour Arnold Palmer Invitational yesterday, which saw Matt Every win his first Tour eve ...

Tags: Research and Ratings

03/21/14
Marketing Panel Talks About The Next Generation

The closing panel at the '14 IMG World Congress of Sports on Thursday focused on how to reach the next generation of consumers. Brand-side marketers gave their thoughts on a variety of topics, such as where to put dollars, addressing digital natives, bringing some marketing in-house and the importan ...

Tags: Marketing and Sponsorship, IMG World Congress Of Sports

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