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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Omega, NBC Get Most Play On Social Media By U.S. Athletes During Rio Games

Published in SportsBusiness Daily on 08 / 25 / 16

IOC TOP sponsor Omega and NBC saw the biggest play during the Rio Games among U.S. athlete ambassadors on social media, according to data from social media measurement firm MVPindex. A look at Olympians' social media accounts shows the Omega House in Rio was a big player in earning brand value for t...

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Tags: Marketing and Sponsorship

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