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Austin Karp

Austin Karp is assistant managing editor for SportsBusiness Daily/Journal.

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Audience Analysis: ESPN's Heisman Trophy Viewership Lowest In At Least A Decade

Published in SportsBusiness Daily on 12 / 19 / 14

ESPN drew 3.15 million viewers for the Heisman Trophy presentation on Saturday night, marking the telecast’s smallest audience in at least a decade. Oregon QB Marcus Mariota was the overwhelming favorite heading into the telecast. The viewership was down 25% from Florida State QB Jameis Wi...

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