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Alex Silverman

Alex Silverman is a staff writer for SportsBusiness Daily/Journal.

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Royals Capitalize On Shift In MLB Policy, Reach Partnership For Branded Vodka Bottles

Published in SportsBusiness Daily on 04 / 15 / 15

The Royals have signed a multiyear deal with Missouri-based McCormick Distilling, allowing the company to produce limited-edition Royals-branded bottles of its 360 Vodka and becoming the latest team to take advantage of a recent shift in MLB policy. The Royals are believed to be the second...

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Tags: Marketing and Sponsorship, MLB, Diageo, Chicago Cubs, Kansas City Royals

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