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Alex Silverman

Alex Silverman is a staff writer for SportsBusiness Daily/Journal.

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Lexus Gets Naming Rights To American Airlines Center Platinum Level, Parking Garage

Published in SportsBusiness Daily on 08 / 27 / 15

With construction under way on Toyota’s new U.S. corporate HQ just outside Dallas, the company’s luxury brand, Lexus, has signed a five-year partnership with American Airlines Center and its tenants -- the Mavericks and Stars -- that includes naming rights to both the Platinum Level club...

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Tags: Facilities, Lexus, Dallas Stars, Dallas Mavericks

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08/27/15
SportsBusiness Daily: Lexus Gets Dallas Arena's Platinum Level Name

With construction under way on Toyota’s new U.S. corporate HQ just outside Dallas, the company’s luxury brand, Lexus, has signed a five-year partnership with American Airlines Center and its tenants -- the Mavericks and Stars -- that includes naming rights to both the Platinum Level club ...

Tags: Facilities, Lexus, Dallas Stars, Dallas Mavericks

08/27/15
SportsBusiness Daily: Lexus To Sponsor Mavericks, Stars

Lexus has signed a five-year partnership with American Airlines Center and its tenants – the Mavericks and Stars – that includes naming rights to both the Platinum Level club and parking garage. The teams plan to announce the deal today. Financial terms were not disclosed, but both ...

08/20/15
SportsBusiness Daily: Homage Unveils MLS-Licensed Apparel Collection

Columbus-based lifestyle apparel brand Homage this week launched its first-ever licensed collection for an entire league, unveiling fan-inspired T-shirts, scarves and socks for each of the 20 MLS clubs. As part of a two-year deal that began this season, the company is licensed to produce team-brande ...

Tags: Marketing and Sponsorship, MLS

08/12/15
SportsBusiness Daily: Minding My Business With Vince Cicero

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Tags: People and Pop Culture, WTA, ATP, USTA

08/07/15
SportsBusiness Daily: Red Bulls Launch New Season-Ticket Campaign

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Tags: MLS, New York Red Bulls, Franchises

07/24/15
SportsBusiness Daily: National Car Rental Adds Outfield Signage Deals

National Car Rental this week announced team-level deals with three MLB clubs – the Royals, Mets and Angels – to go along with a sponsorship of the Cardinals announced earlier this season. Financial terms of the deals were not disclosed, but National receives category exclusivity and the ...

07/15/15
SportsBusiness Daily: Islanders Ink Deal With Draft Ops

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Tags: Marketing and Sponsorship, New York Islanders

07/14/15
SportsBusiness Daily: Islanders, Barclays Center Reach Deal With Draft Ops

Draft Ops will also receive TV-visible signage, in-arena LED signage, an ad-clad Zamboni and the backdrop for both team and facility press availability.

07/08/15
SportsBusiness Daily: OneUp Sports Develops Tottenham Mobile App

Mobile technology company OneUp Sports has partnered with EPL club Tottenham Hotspur to develop the team’s official app for both iOS and Android, called Spurs Go. The app utilizes beacon technology to allow visitors to White Hart Lane access to discounts and exclusive content. In addition, use ...

07/01/15
SportsBusiness Daily: Minding My Business: Orlando City's Chelsey Clifton

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Tags: People and Pop Culture, Orlando City SC, MLS

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