About The Author

Alex Silverman

Alex Silverman is a staff writer for SportsBusiness Daily/Journal.

Featured Story

All aboard the Crazy Train: NBC Sports will air 10 hours of Nitro Circus programming

Published in SportsBusiness Journal on 05 / 18 / 15

NBC Sports will air 10 hours of Nitro Circus content this year as part of a new multiyear deal with the company led by well-known action sports figure Travis Pastrana. “The Biggest Trick In Action Sports History,” a one-hour special chronicling the build-up to Nitro Circus rider Josh ...

Read More

Tags: Media

More Stories by this Author

05/18/15
SportsBusiness Journal: NBC to air 10 hours of Nitro Circus

NBC Sports will air 10 hours of Nitro Circus content this year as part of a new multiyear deal with the company led by well-known action sports figure Travis Pastrana. “The Biggest Trick In Action Sports History,” a one-hour special chronicling the build-up to Nitro Circus rider Josh ...

Tags: Media

05/13/15
SportsBusiness Daily: Minding My Business: Marlins' Larry Blocker

Blocker enjoys going to his son's baseball games and his daughter's soccer games Name : Larry Blocker Position : Marlins Senior Dir of Game Presentation & Events Age : 45 Where I&rs ...

Tags: People and Pop Culture, Miami Marlins, MLB

05/12/15
SportsBusiness Daily: Speaker Company Goes Viral With NHL Astronaut

Tampa-based Bluetooth speaker manufacturer Malektronic's astronaut mascot, which has appeared on the glass at Lightning games, has transfixed hockey fans throughout the Stanley Cup Playoffs. The man outfitted in an astronaut suit has been captured on game broadcasts, featured on several ESPN hig ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

05/05/15
SportsBusiness Daily: Goodyear Won't Renew USSA Sponsorship

Goodyear will not renew its sponsorship of the U.S. Ski & Snowboard Association, which began in ’13. USSA CMO Mike Jaquet in February had said the two sides were in talks for an extension through ’19. Goodyear GM/Sponsorships & Marketing Assets Gary Melliere declined to comment o ...

Tags: Goodyear, Marketing and Sponsorship

05/04/15
SportsBusiness Daily: Goodyear Ends USSA Deal

Goodyear will not renew its sponsorship of the U.S. Ski & Snowboard Association, which began in ’13. USSA CMO Mike Jaquet in February had said the two sides were in talks for an extension through ’19. Goodyear GM/Sponsorships & Marketing Assets Gary Melliere declined to comme ...

04/15/15
SportsBusiness Daily: Royals Reach Branded Vodka Partnership

The Royals have signed a multiyear deal with Missouri-based McCormick Distilling, allowing the company to produce limited-edition Royals-branded bottles of its 360 Vodka and becoming the latest team to take advantage of a recent shift in MLB policy. The Royals are believed to be the second ...

Tags: Marketing and Sponsorship, MLB, Diageo, Chicago Cubs, Kansas City Royals

04/07/15
SportsBusiness Daily: Royals Seek To Expand Footprint

After making a run to Game 7 of the World Series, the Royals head into the ’15 season seeking to capitalize on their success and focus on generating support within their league-designated activation zone, which spans Kansas, Missouri, Oklahoma, Arkansas, Iowa, Nebraska and South Dakota. Royals ...

Tags: MLB Season Preview, Kansas City Royals

04/01/15
SportsBusiness Daily: Minding My Business With Mimi Griffin

Griffin works on the U.S. Open every year and handles all the corporate hospitality sales Name : Mimi Griffin Position : MSG Promotions President & CEO Age : 58 Where I’m ...

Tags: People and Pop Culture

03/31/15
SportsBusiness Daily: MSG Promotions Renews With USGA

MSG Promotions will maintain its role as the exclusive corporate hospitality provider of golf's U.S. Open through '21. Terms of the deal were not disclosed. MSG Promotions President & CEO Mimi Griffin pointed out that the U.S. Opens that fall under the extension – ’19, ’20 an ...

03/25/15
SportsBusiness Daily: WWE, ABG Partner To Reposition Tapout Brand

WWE and Authentic Brands Group have entered into a 50/50 joint venture for the Tapout brand, which the two companies are repositioning as a fitness lifestyle brand. Tapout, whose roots are in MMA, now becomes the official fitness and training partner of WWE, and WWE talent will be provided with Tapo ...

Tags: Marketing and Sponsorship, WWE

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug