About The Author

Alex Silverman

Alex Silverman is a staff writer for SportsBusiness Daily/Journal.

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Minding My Business With Steelers Dir Of Corporate Sales Ryan Huzjak

04 / 16 / 14

Name : Ryan Huzjak Age : 40 Where I'm from : Chicago, by way of Denver Where I call home : Pittsburgh Position : Steelers Director of Corporate Partnerships & Sales Focusing on right now : Challenging an experienced staff to dig deeper and hone in on their core com...

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Tags: People and Pop Culture, Pittsburgh Steelers, NFL

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Dodgers Prepare For Second Season Of Puig

Bank of America is sponsoring a Puig bobblehead giveaway at Dodgers Stadium on May 13 Dodgers Exec VP & CMO Lon Rosen said the franchise knew it “had something” in RF Yasiel Puig well ...

Tags: MLB Season Preview, Los Angeles Dodgers, Time Warner Cable

Minding My Business With Kary Brock

Age : 35 Where I'm from : Kinnelon, N.J. Where I call home : Manhattan's SoHo neighborhood Position : IMG College VP/Marketing Focusing on right now : Building new assets and new approaches for prospective and existing clients.  ...

Tags: People and Pop Culture, IMG

McEnroe Interested In Sports Talk Radio Show

John McEnroe last month agreed to expand his on-air role at ESPN, and the tennis great said he would be interested in pursuing sports radio in a greater capacity going forward. “There’s a looseness to radio that I like,” McEnroe said last week prior to the Powershares Series Champi ...

Tags: Media, ESPN

Minding My Business With Larry Meyers

In October '11, LARRY MEYERS was employee No. 12 at a network with no name, no logo, no building and no office. But taking the job as Time Warner Cable Sports VP/Content & Exec Producer was not an unfamiliar situation for Meyers, as he had spent the past decade building Tennis Channel from the ...

Tags: People and Pop Culture, Time Warner Cable

Travelers Extends PGA Title Sponsorship Through '24

See the Free Listing for Travelers Championship Travelers Insurance, the PGA Tour and the Greater Hartford Community Foundation this morning announced a 10-year title sponsorship extension of the Travelers Championship. The company also agreed to extend its marketing relationship with ...

Tags: Marketing and Sponsorship, Travelers, PGA Tour

Minding My Business: Nathan Costa

All roads truly have led home for NATHAN COSTA , whose nine-year career in minor league hockey took only a slight detour before leading him back to his hometown of Springfield, Mass. After graduating from Northeastern Univ. in '06, Costa took the plunge into sports business as a sales rep with Spur ...

Tags: People and Pop Culture, AHL

NFL Teams Adopt Snapchat As Marketing Tool

Saturday night’s Saints-Eagles NFC Wild Card game features a battle of the NFL’s new digital pioneers -- the first two franchises to adopt Snapchat as part of their social media arsenals. The latest craze in Smartphone messaging, Snapchat relays upwards of 400 million media messages, or ...

Tags: Philadelphia Eagles, New Orleans Saints, New York Jets, NFL, Marketing and Sponsorship

The “Oops” Moments Of The Year

No year is complete without a few scenarios occurring that people would like to have back. Here are some of the things that made us say, "Really?" PRISON BREAK : Saddled with debt on its $70M football stadium, plus conference exit and entry fees, it makes sense Florida Atlantic Univ. would look ...

Tags: Year End

Northwestern Univ. Turns Homepage Into Social Hub

When the Northwestern football team takes on Michigan State Saturday, the school’s athletics homepage will again transform into a dynamic social media hub where fans are presented with a live stream of NU-related content from Twitter, Facebook and Instagram. SportsBase, a platform provided by ...

Tags: Media

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