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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Minding My Business With Heat Broadcaster & Advisor José Pañeda

04 / 09 / 14

Age : 49 Where I'm from : Little Havana, Miami Where I call home : Miami Position : Spanish-language Radio & TV Broadcaster and Senior Advisor of Hispanic Broadcasting & Marketing Focusing on right now : Expanding the Heat's int'l social media presence and preparing for my ...

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Tags: People and Pop Culture

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Minding My Business: LPGA's Tina Barnes-Budd

LPGA Senior Dir of Social Media Marketing TINA BARNES - BUDD is in her second stint with the organization, and this time around, the long-time sports marketer finds herself crossing over to the communications side of the business. After spending only about 10% of her time on social media efforts ...

Tags: People and Pop Culture, LPGA

Puma Riding Balotelli, Italy During World Cup

Puma’s multiyear endorsement deal with AC Milan and Italian national team F Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fro ...

Tags: Marketing and Sponsorship, Puma

Sports Business Year In Media

Here are some of the highlights from all things media we have seen over the past year. DENIAL OF SERVICE : ESPN makes the decision in August to back out of its partnership with PBS over the “Frontline” documentary “League of Denial.” The move immediately causes critics to ...

Tags: Year End

IAF: How Does College Hoops Gain Ground?

College basketball has seen its preeminent status wane in recent years for reasons ranging from a perception that the regular season is unimportant to the dominance of college football, according to a panel discussing “Headlines of the Day” at the '13 IMG Intercollegiate Athletics Forum ...

Tags: Events and Attractions

IAF: Tracy Wolfson Defends Sideline Reporters

CBS Sports' Tracy Wolfson opened up about being a sideline reporter, from the increased scrutiny those in her profession face to the unique opportunities she is presented with by being so close to the action. Wolfson, during a one-on-one interview at the '13 IMG Intercollegiate Athletics Forum, sa ...

Tags: Events and Attractions, CBS

IAF: Colleges Need To Connect To Fans Better

With an eye on survey reports showing that many college sports fans are not satisfied with their game-day experience, ticketing execs talked about how athletic programs can do a better job of connecting with fans. During a panel on Day One of the '13 IMG Intercollegiate Athletics Forum, Paciolan CEO ...

Tags: Events and Attractions

IAF: ADs Discuss Pressures Of The Job

Five high-level D-I ADs talked about the scrutiny of the position and how financial pressures, media-rights deals, calls for reform in college sports and the advent of social media have converged to make the job as hectic -- and rife with politics -- as ever. During a panel at the '13 IMG Intercolle ...

Tags: Events and Attractions

NCAA's Emmert Talks O'Bannon Lawsuit

NCAA President Mark Emmert on the first day of the IMG Intercollegiate Athletics Forum discussed Ed O'Bannon 's lawsuit against the organization. Emmert: "The case, I think not necessarily intentionally, has been confused and a little distorted about what this case is and what it isn&rsquo ...

IAF: Emmert Says New Structure Possible

NCAA President Mark Emmert opened the ’13 IMG Intercollegiate Athletics Forum by revealing that the organization could have a new governance structure in place by this summer that would give greater autonomy on decision-making back to school ADs. The D-I Board is currently populated solely by ...

Tags: Events and Attractions, NCAA

Minding My Business With Lon Rosen

Dodgers Exec VP & CMO LON ROSEN  is in his second stint with the team, and this time around he gets to work with his longtime friend  MAGIC JOHNSON . Rosen began working as Johnson's agent in '87, and now the two find themselves in the same front office at Chavez Ravine. While he stil ...

Tags: People and Pop Culture, Los Angeles Dodgers, MLB

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