About The Author

Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Sound & Color: FanVision Extends NASCAR Sponsorship For Four More Years

Published in SportsBusiness Daily on 04 / 13 / 15

FanVision, maker of an in-venue entertainment device that splices in audio, video and stats from an event onto one hand-held screen, has extended its deal with NASCAR for four years. The company, which first signed on with the sanctioning body in ’12, will continue to provide its devices for a...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories by this Author

04/08/15
SportsBusiness Daily: Lively Debate At World Congress Of Sports

The prospect of allowing gambling in sports provoked fierce debate during the opening session on Day 1 of the IMG World Congress of Sports  in L.A., as panelists argued over whether it would be toxic or transformational. NBA Deputy Commissioner Mark Tatum started the conversation by noting t ...

04/06/15
SportsBusiness Journal: SMI Properties, Duck Commander extend

SMI Properties, the merchandise subsidiary of Speedway Motorsports Inc., has scored a two-year licensee extension with Duck Commander to continue selling the outdoor company’s wares at SMI’s various tracks, gift shops and other events. The agreement with the Robertson family, which ow ...

Tags: Marketing and Sponsorship

04/02/15
SportsBusiness Daily: NBC Gears Up For NASCAR Coverage

NBC Sports yesterday took another step in its preparations to start covering NASCAR again, bringing its entire 14-person on-air staff together in the same room for the first time. The staff, which is generally split between those who live in the Charlotte area and others near NBC Sports HQ in Stamfo ...

03/30/15
SportsBusiness Journal: Arris connects with NASCAR

At its core, Arris is about getting people up to speed. And the telecommunications equipment company has done just that in its first year as a NASCAR sponsor, both on the track with Joe Gibbs Racing and away from the track thanks to a new vending contract with the sanctioning body. Amid a push ...

Tags: Marketing and Sponsorship

03/25/15
SportsBusiness Daily: IndyCar Highlights Drivers In New Ad Campaign

With an emphasis on positioning its drivers as celebrities and underscoring the heightened speeds its cars reach, the Verizon IndyCar Series today embarked on its ’15 marketing campaign that builds off of last year’s “Rivals” effort. Starting with a new national TV spot and e ...

Tags: Marketing and Sponsorship, IndyCar

03/25/15
SportsBusiness Daily: IndyCar Launching New Ad Campaign

The Verizon IndyCar Series today will embark on a new marketing campaign that builds off last year’s “Rivals” effort. Starting with a new national TV spot and eventually incorporating digital, social, radio and print elements, IndyCar will leverage drivers including defending champ ...

03/23/15
SportsBusiness Journal: Sherwin-Williams, NASCAR extend

Editor’s note: This story is revised from the print edition. Sherwin-Williams will announce this week that it has extended its deal as the official paint of NASCAR for three years following what the company’s motorsports marketing executive called phenomenal sales growth resulting ...

Tags: Marketing and Sponsorship

03/20/15
SportsBusiness Daily: K&N Extends As NASCAR Pro Series Title Sponsor

K&N Engineering on Friday afternoon will announce that it has re-signed as title sponsor of NASCAR’s East & West Pro Series for five years through ’21. Financial terms were not disclosed, but K&N Filters Sports Marketing Manager Tony Yorkman said the extension came at an incr ...

Tags: Marketing and Sponsorship, NASCAR

03/16/15
SportsBusiness Journal: Chance meeting got Allen on right track

Dave Allen watched Roger Penske head across the crossover bridge at Laguna Seca Raceway. Allen figured this was his chance. He approached the motorsports titan, introduced himself and asked him what qualities Penske sought in his employees. The two had a brief chat. That was 1997, and Allen wa ...

Tags: Facilities

03/06/15
SportsBusiness Daily: Nationwide, SMI Extend Deal Through '17

Continuing the longest-running relationship in NASCAR between a track operator and an insurance company, Nationwide on Friday night will announce that it has extended its sponsorship deal with SMI by three years through '17. The company will make the announcement at Las Vegas Motor Speedway, site of ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Speedway Motorsports Inc.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug