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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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NASCAR Going Heavy On Facebook, Snapchat To Promote Daytona 500

Published in SportsBusiness Daily on 02 / 21 / 17

NASCAR has begun rolling out an expansive social media plan heading into this weekend’s Daytona 500 as the sanctioning body looks to drum up viewership for and engagement around the sport’s biggest race. NASCAR Managing Dir of Social Media Scott Warfield said his group had two overarchin...

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Tags: Media, NASCAR

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