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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Minding My Business With Heat Broadcaster & Advisor José Pañeda

04 / 09 / 14

Age : 49 Where I'm from : Little Havana, Miami Where I call home : Miami Position : Spanish-language Radio & TV Broadcaster and Senior Advisor of Hispanic Broadcasting & Marketing Focusing on right now : Expanding the Heat's int'l social media presence and preparing for my ...

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Tags: People and Pop Culture

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01/15/14
Minding My Business: LPGA's Tina Barnes-Budd

LPGA Senior Dir of Social Media Marketing TINA BARNES - BUDD is in her second stint with the organization, and this time around, the long-time sports marketer finds herself crossing over to the communications side of the business. After spending only about 10% of her time on social media efforts ...

Tags: People and Pop Culture, LPGA

01/14/14
Puma Riding Balotelli, Italy During World Cup

Puma’s multiyear endorsement deal with AC Milan and Italian national team F Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fro ...

Tags: Marketing and Sponsorship, Puma

12/19/13
Sports Business Year In Media

Here are some of the highlights from all things media we have seen over the past year. DENIAL OF SERVICE : ESPN makes the decision in August to back out of its partnership with PBS over the “Frontline” documentary “League of Denial.” The move immediately causes critics to ...

Tags: Year End

12/13/13
IAF: How Does College Hoops Gain Ground?

College basketball has seen its preeminent status wane in recent years for reasons ranging from a perception that the regular season is unimportant to the dominance of college football, according to a panel discussing “Headlines of the Day” at the '13 IMG Intercollegiate Athletics Forum ...

Tags: Events and Attractions

12/13/13
IAF: Tracy Wolfson Defends Sideline Reporters

CBS Sports' Tracy Wolfson opened up about being a sideline reporter, from the increased scrutiny those in her profession face to the unique opportunities she is presented with by being so close to the action. Wolfson, during a one-on-one interview at the '13 IMG Intercollegiate Athletics Forum, sa ...

Tags: Events and Attractions, CBS

12/12/13
IAF: Colleges Need To Connect To Fans Better

With an eye on survey reports showing that many college sports fans are not satisfied with their game-day experience, ticketing execs talked about how athletic programs can do a better job of connecting with fans. During a panel on Day One of the '13 IMG Intercollegiate Athletics Forum, Paciolan CEO ...

Tags: Events and Attractions

12/12/13
IAF: ADs Discuss Pressures Of The Job

Five high-level D-I ADs talked about the scrutiny of the position and how financial pressures, media-rights deals, calls for reform in college sports and the advent of social media have converged to make the job as hectic -- and rife with politics -- as ever. During a panel at the '13 IMG Intercolle ...

Tags: Events and Attractions

12/11/13
NCAA's Emmert Talks O'Bannon Lawsuit

NCAA President Mark Emmert on the first day of the IMG Intercollegiate Athletics Forum discussed Ed O'Bannon 's lawsuit against the organization. Emmert: "The case, I think not necessarily intentionally, has been confused and a little distorted about what this case is and what it isn&rsquo ...

12/11/13
IAF: Emmert Says New Structure Possible

NCAA President Mark Emmert opened the ’13 IMG Intercollegiate Athletics Forum by revealing that the organization could have a new governance structure in place by this summer that would give greater autonomy on decision-making back to school ADs. The D-I Board is currently populated solely by ...

Tags: Events and Attractions, NCAA

12/11/13
Minding My Business With Lon Rosen

Dodgers Exec VP & CMO LON ROSEN  is in his second stint with the team, and this time around he gets to work with his longtime friend  MAGIC JOHNSON . Rosen began working as Johnson's agent in '87, and now the two find themselves in the same front office at Chavez Ravine. While he stil ...

Tags: People and Pop Culture, Los Angeles Dodgers, MLB

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