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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Leisure suits and disco: NBC all in for retro race weekend

Published in SportsBusiness Journal on 08 / 31 / 15

At a certain point during Sunday’s NASCAR Sprint Cup Series Bojangles’ Southern 500 at Darlington Raceway, NBC’s lead announcing team of Rick Allen, Jeff Burton and Steve Letarte will stop calling the race. The trio, which has drawn favorable reviews of their first two months on ai...

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Tags: Media

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Tags: Marketing and Sponsorship

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