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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Teammates At The Track: Fox' Shanks, NBC's Lazarus Talk About Sharing NASCAR Rights

Published in SportsBusiness Daily on 12 / 04 / 14

Armed with what they view as a more sensible schedule plus momentum from last season, NBC Sports Chair Mark Lazarus and Fox Sports President & COO Eric Shanks  are optimistic that their new, shared NASCAR media-rights deal will give the sport a chance to return to its glory days. Startin...

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Tags: MMF Conference, NASCAR, NBC, Fox

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SportsBusiness Journal: Staying on point with marketing

Teams across sports are paying close attention to events in the NFL involving domestic violence, but those willing to speak publicly say they are marketing no differently to their female fan bases as a result. Still, marketing experts insist that many teams are working assiduously to en ...

Tags: In-Depth, Marketing and Sponsorship

SportsBusiness Daily: Minding My Business: SNY's Marie DeParis

Name : Marie DeParis Position : SportsNet N.Y. VP/Marketing & Business Development Where I'm from : Maple Shade, N.J. Where I call home : Allendale, N.J. Focusing on right now : A multi-media campaign in the called "House of Fans." ...

Tags: People and Pop Culture

SportsBusiness Daily: Company Emerges In 3D-Printed Collectibles Space

South Carolina-based ZVerse has emerged as an early leader in the 3D-printed sports collectibles space, as the year-and-a-half-old company already has 30 CLC licenses and has even held informal talks with the NFL. The company’s flagship product is 3D printed stadium replicas that, by virtue of ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Minding My Business: Houston Dash' Brian Ching

Name : Brian Ching Position : NWSL Houston Dash Managing Director Age : 36 Where I'm from : Hale'iwa, Hawaii Where I call home : Houston Focusing on right now : Doubling the Dash's attendance next season. Ch ...

Tags: People and Pop Culture, NWSL

SportsBusiness Daily: NBA Kings Experimenting With 3D Printing Technology

The NBA Kings have begun experimenting with 3D printers, making them what is belived to be the first team in the league to use the high-tech, potentially revolutionary process. The organization has teamed with Sacramento-based entrepreneurial group Hacker Lab to develop ways to deploy the technology ...

Tags: Franchises, Sacramento Kings, Golden State Warriors

SportsBusiness Daily: Weekend Plans With Engine Shop's Ed Kiernan

Engine Shop President & Founding Partner ED KIERNAN truly lives the jet life -- traveling back and forth every weekend from his offices in N.Y. to his home in Poland, Ohio. Now back in Poland for Labor Day, Kiernan has a full weekend of family and friends ahead of him -- but as with so many pe ...

SportsBusiness Daily: Instagram Poised For Big Year In CFB

While Twitter and Facebook remain key to social media messaging, Instagram likely also is on the verge of a big year as schools promote their college football programs, as marketing and communication strategies shift to more photo- and video-based content. Instagram, which allows users to post ...

Tags: College Football Preview

SportsBusiness Daily: Minding My Business: NHL Kings' Aaron Brenner

Name : Aaron Brenner Position : NHL Kings Dir of Production & KingsVision Age : 28 Where I’m from : Reseda, Calif. Where I call home : L.A. Focusing on right now : Generating new incremental revenue through KingsVision creative. ...

Tags: People and Pop Culture, Los Angeles Kings, NHL

SportsBusiness Daily: Sporting KC Rolls Out In-House Fashion Line

Sporting KC on Thursday afternoon unveiled its in-house-designed Sporting Club Brand fashion line -- a venture that the club hopes will amount to 10% of its merchandise revenue within the next few months. The lifestyle line, which will be sold online and at Sporting Park, is heavily focused toward n ...

Tags: Sporting Kansas City, Marketing and Sponsorship

SportsBusiness Daily: Revolution To Include Away Game In Ticket Plan

The Revolution will have a new feature in their ’15 supporter-group season-ticket plans in which both the team’s away game at Red Bull Arena and round-trip bus transportation to that match will be included in the package. Team execs believe that this is the first time in any major U.S. s ...

Tags: Franchises, New England Revolution, MLS

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