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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Staying on point with marketing

Published in SportsBusiness Journal on 10 / 13 / 14

Teams across sports are paying close attention to events in the NFL involving domestic violence, but those willing to speak publicly say they are marketing no differently to their female fan bases as a result. Still, marketing experts insist that many teams are working assiduously to en...

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Tags: In-Depth, Marketing and Sponsorship

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