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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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NASCAR signs new sponsor in Ingersoll Rand, renews longtime partner Mechanix Wear

Published in SportsBusiness Journal on 01 / 26 / 15

NASCAR last week announced one new sponsor, Ingersoll Rand power tools, and renewed with another, longtime partner Mechanix Wear gloves, as the sport gears up for its 2015 season. Ingersoll Rand announced a multiyear sponsorship deal with NASCAR that designates the company as the sanctioning body...

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Tags: Marketing and Sponsorship

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