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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Minding My Business With NHL Kings Dir of Production & KingsVision Aaron Brenner

Published in SportsBusiness Daily on 08 / 20 / 14

Name : Aaron Brenner Position : NHL Kings Dir of Production & KingsVision Age : 28 Where I’m from : Reseda, Calif. Where I call home : L.A. Focusing on right now : Generating new incremental revenue through KingsVision creative. ...

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Tags: People and Pop Culture, Los Angeles Kings, NHL

More Stories by this Author

07/03/14
SportsBusiness Daily: Marketers Weigh In On WC Players Marketability

Upon the U.S. team's exit from the FIFA World Cup on Tuesday, the marketability of team members likely reached its crescendo -- at least for the near future. Accordingly, THE DAILY conducted a roundtable Q&A with four marketing experts regarding how things will play out from a sponsorship perspe ...

Tags: Marketing and Sponsorship, FIFA World Cup, MLS

06/23/14
SportsBusiness Daily: Marketers Weigh In On World Cup In Roundtable Q&A

The '14 FIFA World Cup is well into its second week, and THE DAILY polled five soccer marketers about their early thoughts surrounding the tournament. Of particular focus was the evolving debate over the necessity of securing official sponsorships as opposed to ambushing, as well as which companies ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/18/14
SportsBusiness Daily: Minding My Business With Rhona Aime

Name : Rhona Aime Position : PGA of America CFO Age : 52 Where I'm from : Leven, Scotland Where I call home : Miami Focusing on right now : Building partnerships with the operations department, improving efficiency. ...

Tags: People and Pop Culture, PGA of America

06/16/14
SportsBusiness Journal: The view from Hispanic marketers

EDUARDO PEREZ PM Publicidad A tlanta-based marketer Eduardo Perez concedes that figuring out the right way to reach Hispanics can be a Perez says it’s important to keep the focus on family. Photo ...

Tags: In-Depth

06/13/14
SportsBusiness Daily: NAPA Near Extension With ESPN Deportes' Ramos

ESPN Deportes on-air host Jorge Ramos is working on an extension of his endorsement deal with NAPA Auto Parts, according to his marketing agent, Shine Entertainment Founder & CEO Dario Brignole. Ramos’ original deal with NAPA was signed for '13-14, and the company is looking at an extensio ...

Tags: NAPA, ESPN, Marketing and Sponsorship

06/11/14
SportsBusiness Daily: Sporting K.C. Selling Player's Fashion Line

Sporting K.C. D Aurelien Collin’s high-end clothing line is being sold by the MLS club this season at Sporting Park, in the latest fashion-forward move by the franchise. Sporting K.C. VP/Stadium & Brand Revenue John Moncke said that this is the first time he can think of in MLS -- or any o ...

Tags: Marketing and Sponsorship, Sporting Kansas City, MLS

05/21/14
SportsBusiness Daily: Minding My Business With SUM's Court Jeske

Name : Court Jeske Position : Soccer United Marketing Senior Dir of Int'l Business Age : 35 Where I'm from : Broken Arrow, Oklahoma Where I call home : Manhattan Focusing on right now : The May 29-June 7 "Road to Brazil" series, featuring World Cup sendoff games at MLS venues. ...

Tags: People and Pop Culture, MLS

05/21/14
SportsBusiness Daily: Toronto FC Sees Spike In Ticket Sales, Ratings

Since signing star players Jermain Defoe and Michael Bradley in January, Toronto FC has seen such considerable upticks in business metrics that it is on track to be MLS’ top grossing club by next season, says MLSE Chief Commercial Officer Dave Hopkinson. The club has yet to make the playoffs e ...

Tags: Franchises, Toronto FC, MLS

04/30/14
SportsBusiness Daily: Minding My Business With Paige Farragut

Name : Paige Farragut Age : 42 Where I’m from : Plano, Texas Where I call home : Dallas Position : MLB Rangers Senior VP/ Ticket Sales & Service Focusing on right now : Analytics is the main thing we’re focusing on right now as far as building models so we’ ...

Tags: People and Pop Culture, Texas Rangers, MLB

04/22/14
SportsBusiness Daily: NYC FC Gives Details On Yankee Stadium Deal

NYC FC yesterday confirmed that it will play its inaugural MLS season in ’15 at Yankee Stadium, a move that solidifies the team's short-term future and allows season-ticket sales to begin. The club will play all 17 home games in the ballpark, which will have a reduced capacity from 49,642 for ...

Tags: Facilities

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