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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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PBR's BlueDef Tour Holding Unique Event For AutoZone Employees

Published in SportsBusiness Daily on 09 / 27 / 16

The PBR’s BlueDef Tour tonight is holding a unique event at FedExForum, putting on one of its regular-season competitions for a private audience of AutoZone employees. The Memphis-based automotive aftermarket chain's employees are attending a national sales meeting for the company. G...

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SportsBusiness Journal: NASCAR builds on thrill of the Chase

For this year’s Chase for the Sprint Cup playoffs marketing campaign, NASCAR is dropping the “Battle of Nations” theme it used the last two years and is instead deploying a tweaked version of its 2016 regular-season campaign, “Ready. Set. Race.” ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: M&M's Back As NASCAR's Official Chocolate

M&M’s brand this morning announced that it has extended its partnership as the official chocolate of NASCAR through ’19, a welcome sign for the sport from one of its more prominent business-to-consumer sponsors. M&M’s, which is also primary sponsor of Joe Gibbs Racing&rsquo ...

Tags: Marketing and Sponsorship, NASCAR

SportsBusiness Journal: Telecom slot back in play for NASCAR

Donning a magenta racing firesuit, T-Mobile Chief Executive John Legere revealed a Richard Childress Racing logo around his left collarbone as he rolled down the hallway on a Segway. T-Mobile’s John Legere sports a racing fi ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Bristol eyes other events after Battle

This week’s Pilot Flying J Battle at Bristol college football game will mark the first time a major stick-and-ball event has been held at Bristol Motor Speedway in more than 50 years, but it likely won’t be the last. English Premier ...

Tags: Events and Attractions

SportsBusiness Journal: RIR Fan Appreciation Weekend

Track President Dennis Bickmeier and Richmond International Raceway have taken a page from Major League Baseball with its regular-season-ending Fan Appreciation Weekend. Photo by: HARRELSON PHOTOGRAPHY INC. (3) ...

Tags: Events and Attractions

SportsBusiness Daily: Roger Curtis Leaving Michigan Speedway

Curtis, who has been at MIS for a decade, will see his duties replaced in the interim by ISC COO Joie Chitwood III as the corporation finds his replacement.

SportsBusiness Journal: SMI moving to $10 kids tickets

Starting next year, Speedway Motorsports Inc. will offer $10 kids tickets across its eight facilities for all NASCAR Sprint Cup Series races as it moves to standardize its pricing. The change will be announced this week. The $1 ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Commander’s at helm at Darlington

Kerry Tharp, formerly a NASCAR communications exec, became Darlington’s president in July. Photo by: DARLINGTON RACEWAY Editor’s note: This story is revised from the pr ...

Tags: Facilities

SportsBusiness Journal: Track comes up with new throwback themes

At this weekend’s second annual NASCAR throwback event at Darlington Raceway, awaiting some attendees will be specially made View-Masters that give a glimpse into the racetrack’s rich history. The devices show iconic shots of the track and some of the more famous drivers to race there ...

Tags: Events and Attractions

SportsBusiness Daily: Liberty Mutual Sponsoring NASCAR Spotters

Liberty Mutual this weekend is debuting a unique content sponsorship in NASCAR entitled “Spotter Coverage” based around the notion of spotters helping their drivers worry less. At select ISC and SMI races remaining on the ’16 schedule, the Massachusetts-based insurer will sponsor s ...

Tags: Marketing and Sponsorship, Liberty Mutual, NASCAR

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