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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Monster Energy Pulling Back Coke 600 Activation As Part Of Deal With Cola Company

Published in SportsBusiness Daily on 05 / 24 / 17

Monster Energy will have a reduced activation presence at this weekend’s Coca-Cola 600 at Charlotte Motor Speedway as part of an agreement with Coke, according to several sources, the latest example of beverage brands in the sport reacting to the new title sponsor. Monster became title sponsor...

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Tags: Marketing and Sponsorship, Coca-Cola, NASCAR

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05/24/17
SportsBusiness Daily: Monster Pulling Back Activation At Coke 600

Monster Energy will have a reduced activation presence at this weekend’s Coca-Cola 600 at Charlotte Motor Speedway as part of an agreement with Coke, according to several sources, the latest example of beverage brands in the sport reacting to the new title sponsor. Monster became title sponsor ...

Tags: Marketing and Sponsorship, Coca-Cola, NASCAR

05/24/17
SportsBusiness Daily: Miles Leaving Indy 500 Prep To Attend SBAs

Many execs will be taking time out of their schedules to attend tonight's Sports Business Awards in N.Y., but few are doing so during a busier week than IndyCar CEO MARK MILES . Miles and his staff will fly to N.Y. today to attend the event as last year’s 100th running of the Indianapolis 500 ...

Tags: People and Pop Culture, Indianapolis Motor Speedway

05/22/17
SportsBusiness Journal: Walter focuses on Charlotte track

A move by Speedway Motorsports Inc. to create a new top role for Charlotte Motor Speedway has paid off, especially as the track reaches the middle of its two consecutive NASCAR weekends, SMI executives say. Greg Walter was brought ...

Tags: Facilities

05/22/17
SportsBusiness Journal: NASCAR's wireless category wide open

Sprint’s departure as NASCAR title sponsor opened the wireless category for teams and tracks to sell, but nearing the midway point of the season, no major deals have been signed. Meanwhile, Sprint’s absence at tracks has brought some grumbling over the level of wireless connectivity a ...

Tags: Marketing and Sponsorship

05/21/17
SportsBusiness Daily: Monster Activates At All-Star Race

While the on-track part of last night's Monster Energy NASCAR All-Star Race is being largely panned in the media, multiple new off-track activation elements seem to have been a hit. Monster debuted its Bellator MMA partnership with four fights in an octagon just outside Charlotte Motor Speedway, whe ...

05/18/17
SportsBusiness Daily: NASCAR Invites Top Execs To Summit

NASCAR today is holding an inaugural summit for top leaders across the sport’s various stakeholder groups to discuss the state of the industry. NASCAR Chair & CEO Brian France publicly revealed its existence in a press conference earlier this month, but not much has come out about the cl ...

05/16/17
SportsBusiness Daily: Axalta Opening Facility At Hendrick's Campus

Coatings company Axalta today is opening its 36,000-square-foot, multimillion dollar training facility/customer experience center on the campus of the Monster Energy NASCAR Cup Series team it sponsors, Hendrick Motorsports. Axalta is leasing the space from HMS, which Axalta has been with for more th ...

05/15/17
SportsBusiness Journal: COTA COO asks F1 to boost U.S. marketing

New F1 owner Liberty Media hopes to add races in the U.S. beyond Circuit of the Americas. Photo by: GETTY IMAGES As Formula One tries to expand its U.S. fan base, a top executive at Circuit of the ...

Tags: Leagues and Governing Bodies

05/15/17
SportsBusiness Journal: WME lands Earnhardt’s business

There’s little that NASCAR driver Dale Earnhardt Jr. hasn’t done in the business side of sports, but one thing lacking was outside representation. As his retirement from full-time driving beckons, though, that’s about to change. After an extensive review, Earnhardt has signed a ...

Tags: Marketing and Sponsorship

05/12/17
SportsBusiness Daily: Supercross Sees Attendance, Ratings Gains

Monster Energy Supercross saw incremental growth across the board in ’17, according to TV ratings and statements from series owner Feld Entertainment. The dirt-bike series averaged 343,000 viewers on FS1 this season, up 9% from 315,000 last year. Feld says the series also saw an attendance gai ...

Tags: Leagues and Governing Bodies

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