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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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IndyCar Looks To Portray Drivers As Celebs In New Marketing Campaign For '15

Published in SportsBusiness Daily on 03 / 25 / 15

With an emphasis on positioning its drivers as celebrities and underscoring the heightened speeds its cars reach, the Verizon IndyCar Series today embarked on its ’15 marketing campaign that builds off of last year’s “Rivals” effort. Starting with a new national TV spot and e...

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Tags: Marketing and Sponsorship, IndyCar

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03/25/15
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With an emphasis on positioning its drivers as celebrities and underscoring the heightened speeds its cars reach, the Verizon IndyCar Series today embarked on its ’15 marketing campaign that builds off of last year’s “Rivals” effort. Starting with a new national TV spot and e ...

Tags: Marketing and Sponsorship, IndyCar

03/25/15
SportsBusiness Daily: IndyCar Launching New Ad Campaign

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03/20/15
SportsBusiness Daily: K&N Extends As NASCAR Pro Series Title Sponsor

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03/16/15
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SportsBusiness Daily: Nationwide, SMI Extend Deal Through '17

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