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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

Published in SportsBusiness Daily on

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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05/22/15
SportsBusiness Daily: Sunoco Debuts "Essence Of Racing" Campaign

Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t ...

Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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SportsBusiness Journal: RTA gets access to NASCAR data

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SportsBusiness Journal: DraftKings looks to leverage NASCAR

NASCAR was always a key wish-list item for daily fantasy operator Draft-Kings, even when the company essentially was an unknown startup in 2012 and early 2013. “Right from our very beginning, NASCAR was always a key priority,” said Jason Robins, DraftKings co-founder and chief executi ...

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05/14/15
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SportsBusiness Journal: IndyCar looking abroad for 2016 race

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Tags: Leagues and Governing Bodies

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SportsBusiness Daily: Nickelodeon Rolls Out SpongeBob Race Merch

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SportsBusiness Daily: Team Penske Strikes Deal With HP, Avaya

In the same week in which one major tech company left NASCAR , another one is entering, as California-based IT firm Avaya this afternoon will announce a deal with Team Penske that also extends to the organization's IndyCar team. As part of a joint venture with HP, Avaya will sponsor Sprint Cup Seri ...

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SportsBusiness Daily: NASCAR In Advanced Talks With DraftKings

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SportsBusiness Daily: LiftMaster To Sponsor Pole At Kentucky Speedway

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