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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Nationwide, SMI Extend Through '17; Matches Length Of Insurer's Other Motorsports Deals

Published in SportsBusiness Daily on 03 / 06 / 15

Continuing the longest-running relationship in NASCAR between a track operator and an insurance company, Nationwide on Friday night will announce that it has extended its sponsorship deal with SMI by three years through '17. The company will make the announcement at Las Vegas Motor Speedway, site of...

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Tags: Marketing and Sponsorship, Nationwide Insurance, Speedway Motorsports Inc.

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03/06/15
SportsBusiness Daily: Nationwide, SMI Extend Deal Through '17

Continuing the longest-running relationship in NASCAR between a track operator and an insurance company, Nationwide on Friday night will announce that it has extended its sponsorship deal with SMI by three years through '17. The company will make the announcement at Las Vegas Motor Speedway, site of ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Speedway Motorsports Inc.

03/06/15
SportsBusiness Daily: Another One-Week Deal For SMI, Fanatics

As Fanatics and SMI  close in on a multiyear trackside merchandise deal , the two sides have reached another one-week pact to allow the retailer to operate during this weekend’s NASCAR races at Las Vegas Motor Speedway. This marks the second straight week that SMI has allowed Fanatics to ...

03/02/15
SportsBusiness Journal: From the Daytona 500: News and notes

Editor's note: This story is revised from the print edition. NASCAR’s Los Angeles-based entertainment bureau has spent considerable time in recent years trying to get off-channel content picked up by programmers. The satellite office will see some of that work pay off Monday when Spike ...

Tags: Events and Attractions

03/02/15
SportsBusiness Journal: A title sponsor with absorbency

Amid NASCAR’s effort to court younger fans, Nickelodeon has struck an agreement for title sponsorship of the May Sprint Cup race at Kansas Speedway and plans to sponsor multiple teams in the Sprint Cup and Camping World Truck series. The May 9 Sprint Cup event will become the SpongeBob Squa ...

Tags: Marketing and Sponsorship

03/02/15
SportsBusiness Journal: NASCAR asks $1B, 10 years

NASCAR is asking $1 billion over 10 years for its soon-to-be-open Sprint Cup Series title sponsorship, according to sources. The sanctioning body has hit the market for Sprint’s replacement with a price tag of $45 million to $50 million annually in rights fees and the same in activation ove ...

Tags: Marketing and Sponsorship

02/27/15
SportsBusiness Daily: Hisense To Invest More In NASCAR

China-based Hisense officially begins its foray into NASCAR on Saturday with the Xfinity Series Hisense 250, and the consumer electronics brand is expected to announce further investments in the sport this weekend. A press conference has been scheduled for Saturday morning at Atlanta Motor Speedway, ...

02/26/15
SportsBusiness Daily: Fanatics, SMI Close To Track Deal

Fanatics and Speedway Motorsports Inc. have struck a one-race deal to allow the retailer to operate at Atlanta Motor Speedway for this weekend's NASCAR races, and the two sides are "within an inch" of a multiyear deal, according to SMI Senior VP/Business Affairs Don Hawk. Fanatics in January unveile ...

Tags: Marketing and Sponsorship, Speedway Motorsports Inc., NASCAR

02/24/15
SportsBusiness Daily: Daytona 500 Sees Attendance Increase

Daytona Int’l Speedway saw an attendance uptick for Sunday’s Daytona 500 over last year, with the 300 and 400 level of seats in the new frontstretch grandstand effectively selling out, according to track President Joie Chitwood III. The racetrack is in the middle of its $400M Daytona Ris ...

Tags: Events and Attractions, Daytona International Speedway

02/23/15
SportsBusiness Daily: Daytona 500 Attendance Up "Significantly"

Daytona Int'l Speedway saw an attendance uptick for yesterday's Daytona 500 over last year, with the 300 and 400 level of seats in the new frontstretch grandstand effectively selling out, according to track President Joie Chitwood III . The track is in the middle of its $400M Daytona Rising renovat ...

02/17/15
SportsBusiness Daily: NASCAR Integrates Loyalty Program Into App

NASCAR this past weekend quietly integrated its new loyalty reward program, created by SessionM, into its mobile app. The opt-in program will reward users with points based off of acts like frequent visitation, exploring content or sharing it on social media, signing up for NASCAR’s fantasy ga ...

Tags: Media, NASCAR

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