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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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PBR's BlueDef Tour Holding Unique Event For AutoZone Employees

Published in SportsBusiness Daily on 09 / 27 / 16

The PBR’s BlueDef Tour tonight is holding a unique event at FedExForum, putting on one of its regular-season competitions for a private audience of AutoZone employees. The Memphis-based automotive aftermarket chain's employees are attending a national sales meeting for the company. G...

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09/27/16
SportsBusiness Daily: PBR's BlueDef Tour Holding Unique Event

The PBR’s BlueDef Tour tonight is holding a unique event at FedExForum, putting on one of its regular-season competitions for a private audience of AutoZone employees. The Memphis-based automotive aftermarket chain's employees are attending a national sales meeting for the company. G ...

09/26/16
SportsBusiness Journal: IndyCar enjoys positives for 2016 season

The Verizon IndyCar Series continued to stabilize this season, finding positives to build on while also encountering enough challenges to underline the work that remains. The open-wheel series, which wrapped up its season this month at Sonoma Raceway as Team Penske finished 1-2-3 in the standings ...

Tags: Leagues and Governing Bodies

09/26/16
SportsBusiness Journal: NBC interested in staying with circuit

IndyCar won’t start formal media-rights negotiations until next year, but the top programming executive from NBC Sports, one of the series’ two TV partners, says his company is “very interested in going forward” after its deal expires. Related story: • IndyCar ...

Tags: Media

09/26/16
SportsBusiness Journal: Ken Block's Hoonigan adds production arm

Hoonigan Industries, the apparel company founded by motorsports star Ken Block, has formed a new media arm that will produce the sort of films that made Block’s Gymkhana digital video series go viral. The arm, called Hoonigan Media Machine, will be announced this week. ...

Tags: Media

09/19/16
SportsBusiness Journal: Fanatics upbeat on NASCAR track retail

Fanatics Authentic tent-based retail villages, shown here at Pocono, replaced the merchandise haulers at NASCAR Sprint Cup Series races in 2015. Photo by: GETTY IMAGES (2) ...

Tags: Marketing and Sponsorship

09/19/16
SportsBusiness Journal: Waltrip's ‘dream that came to an end’

As stock cars whizzed around the high banks of Daytona International Speedway in early July, Michael Waltrip shed tears nearly 500 miles away in North Carolina. The NASCAR Camping World Truck Series, for which Waltrip is a commentator on Fox Sports, had that weekend off. With NBC Sports kicking o ...

Tags: Franchises

09/16/16
SportsBusiness Daily: Xfinity Event Combines NASCAR, eSports

Xfinity on Saturday at Chicagoland Speedway will bring together the worlds of NASCAR and eSports as the Comcast-owned cable provider looks to marry two spaces it is increasingly investing in. Xfinity sponsors NASCAR's second-highest national series, the ESL and eSports team Evil Geniuses. At the Xfi ...

09/12/16
SportsBusiness Journal: Nick, NASCAR roll with Turtles

NASCAR’s Chase playoffs kick off this weekend with turtle power. This year marks the sixth straight season that Chicagoland opens the Chase, and this time it does so with a robust marketing plan from title sponsor Nickelodeon. The Teenage Mutant Ninja Turtles 400 is designed to shift attent ...

Tags: Marketing and Sponsorship

09/12/16
SportsBusiness Journal: Game Changers: Susan Schandel

Photo by: INTERNATIONAL SPEEDWAY CORP. D uring last year’s NASCAR charter system negotiations, when things were getting tense and cooler heads were needed, it was a voice of experience that got things back on track. Susan Schandel NASCAR,   SEN ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Game Changers: Jody Bennett

A fter guiding FedEx through massive business-to-business deals in the NFL over a decade, it’s no wonder Jody Bennett regards the FedEx Field naming-rights pact with the Washington Redskins as something that forever changed her career. Jody Bennett CHARGE, V ...

Tags: Game Changers

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