About The Author

Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

Featured Story

Driving Away: Verizon Likely Will Not Renew IndyCar Title Sponsorship After '18

Published in SportsBusiness Daily on 09 / 18 / 17

IndyCar CEO Mark Miles confirmed that Verizon is not likely to renew its title sponsorship of the series after it expires following the ’18 schedule. Miles said, “It's likely that the relationship will change, but we’re hopeful that (the relationship) will continue.” It is po...

Read More

Tags: Marketing and Sponsorship, IndyCar, Verizon

More Stories by this Author

09/18/17
SportsBusiness Daily: Verizon Likely Out As IndyCar Sponsor After '18

IndyCar CEO Mark Miles confirmed that Verizon is not likely to renew its title sponsorship of the series after it expires following the ’18 schedule. Miles said, “It's likely that the relationship will change, but we’re hopeful that (the relationship) will continue.” It is po ...

Tags: Marketing and Sponsorship, IndyCar, Verizon

09/18/17
SportsBusiness Journal: Penske holds manufacturing summit

When Team Penske executives were courting Japanese tool company Tungaloy to become a partner of the race team last year, Tungaloy executives had a clear goal in mind if they were to sign up. Tungaloy wanted to increase the amount of tools it sold to Japanese manufacturing giant Mazak, which has b ...

Tags: Marketing and Sponsorship

09/18/17
SportsBusiness Journal: Texas racetrack starts B2B club

Texas Motor Speedway is launching a membership club focused on connecting Dallas/Fort Worth-area companies and fostering business-to-business deals in the track’s own backyard. The DFW Business Acceleration Club will cost an annual fee of $28,500 to join. The track will offer 25 slots, whic ...

Tags: Marketing and Sponsorship

09/11/17
SportsBusiness Daily: RPM/Smithfield Foods Extension In Question

Richard Petty Motorsports’ renewal efforts with primary sponsor Smithfield Foods have hit a snag, according to sources, leaving the future of the one-car Monster Energy NASCAR Cup Series team in question. Ford-backed RPM has been working all season on a renewal with Virginia-based Smithfield, ...

Tags: Marketing and Sponsorship

09/11/17
SportsBusiness Journal: Game Changers: Stephanie McMahon

Photo by: WWE H eavy travel is a way of life for many sports business executives, but Stephanie McMahon’s schedule might put even some of the busiest to shame. McMahon, WWE’s chief brand officer and daughter of Chairman and CEO Vince McMahon, says she tr ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: NASCAR sees data sharing as a tool

NASCAR fans could soon have more data showing what makes their favorite cars, and drivers, tick. Industry stakeholders are working to make the sport less secretive, with drivers’ vital signs and additional pit stop data two elements under consideration to provide deeper engagement with fans ...

Tags: Leagues and Governing Bodies

09/11/17
SportsBusiness Journal: Game Changers: Shauna Smith

Smith with fiancé Leu Gillem and their dog, Kymba. Photo by: PROCOPIO PHOTOGRAPHY. W hen discussing his colleague Shauna Smith, Marc Bluestein likes to tell the story of how he wound up promoting her to her current role. Shauna Smith Aquarius Sports ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: Game Changers: Shauna Griffiths

Shauna Griffiths and husband John were married in Montana. Photo by: TORI PINTAR A s an executive at an agency with an increasingly wide-ranging set of clients, ...

Tags: Game Changers

09/11/17
SportsBusiness Journal: JGR studio creates innovative content

Joe Gibbs Racing's studio is designed to mimic the race team’s shop floor. Photo by: ADAM STERN / STAFF Joe Gibbs Racing has settled into a new production studio at its headquarters near Char ...

Tags: Leagues and Governing Bodies

09/07/17
SportsBusiness Daily: HomeAdvisor Wants More NASCAR Action

Online home improvement services brand HomeAdvisor is eyeing an entrance into NASCAR as a sponsor and advertiser, according to sources. The Colorado-based company has already done a small amount of radio advertising with MRN, but the startup has also talked to teams and tracks about new deals. The c ...

Tags: Marketing and Sponsorship, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug