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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Minding My Business With U.S. Soccer Foundation's Krista Washington

Published in SportsBusiness Daily on 07 / 23 / 14

Name : Krista Washington Position : U.S. Soccer Foundation Associate Marketing & Communications Manager Age: 27 Where I'm from : Raleigh, N.C. Where I call home : DC Focusing on right now : A profile series centered around the foundation's 20th anniversary. ...

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Tags: People and Pop Culture

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07/23/14
SportsBusiness Daily: Minding My Business With Krista Washington

Name : Krista Washington Position : U.S. Soccer Foundation Associate Marketing & Communications Manager Age: 27 Where I'm from : Raleigh, N.C. Where I call home : DC Focusing on right now : A profile series centered around the foundation's 20th anniversary. ...

Tags: People and Pop Culture

07/21/14
SportsBusiness Daily: Sporting KC Names VML Official Marketing Partner

Learn more about VML Sporting KC this morning named locally based, digitally focused ad agency VML its official marketing partner in a three-year deal in which the agency will aim to enhance the club’s online offerings. Under the deal, VML will not be classified as SKC's agency of re ...

Tags: Sporting Kansas City, Marketing and Sponsorship

07/21/14
SportsBusiness Daily: Sporting KC Signs With Ad Agency

Sporting KC this morning will name locally based, digitally focused ad agency VML its official marketing partner in a three-year deal in which the agency will aim to enhance the club’s online offerings. Under the deal, VML will not be classified as SKC's agency of record because the club's in- ...

07/11/14
SportsBusiness Daily: Cuban Pushing Ephemeral Messaging App To Mavs Fans

Mavericks Owner Mark Cuban is using his new ephemeral messaging app, Cyber Dust, to distribute exclusive content about the team, and he hopes the move both enhances the fan experience and accelerates the app's growth. Cuban launched the program in February with L.A.-based social mobile gaming compa ...

Tags: Dallas Mavericks, Media

07/09/14
SportsBusiness Daily: Minding My Business With Mike Webb

Name : Mike Webb Position : YES Network VP/Broadcast Operations Age : 54 Where I'm from : Jersey City Where I call home : Springfield, New Jersey Focusing on right now : Integrating our system and operations with Fox Sports and the other Fox RSNs. ...

Tags: People and Pop Culture, YES Network

07/03/14
SportsBusiness Daily: Marketers Weigh In On WC Players Marketability

Upon the U.S. team's exit from the FIFA World Cup on Tuesday, the marketability of team members likely reached its crescendo -- at least for the near future. Accordingly, THE DAILY conducted a roundtable Q&A with four marketing experts regarding how things will play out from a sponsorship perspe ...

Tags: Marketing and Sponsorship, FIFA World Cup, MLS

06/23/14
SportsBusiness Daily: Marketers Weigh In On World Cup In Roundtable Q&A

The '14 FIFA World Cup is well into its second week, and THE DAILY polled five soccer marketers about their early thoughts surrounding the tournament. Of particular focus was the evolving debate over the necessity of securing official sponsorships as opposed to ambushing, as well as which companies ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/18/14
SportsBusiness Daily: Minding My Business With Rhona Aime

Name : Rhona Aime Position : PGA of America CFO Age : 52 Where I'm from : Leven, Scotland Where I call home : Miami Focusing on right now : Building partnerships with the operations department, improving efficiency. ...

Tags: People and Pop Culture, PGA of America

06/16/14
SportsBusiness Journal: The view from Hispanic marketers

EDUARDO PEREZ PM Publicidad A tlanta-based marketer Eduardo Perez concedes that figuring out the right way to reach Hispanics can be a Perez says it’s important to keep the focus on family. Photo ...

Tags: In-Depth

06/13/14
SportsBusiness Daily: NAPA Near Extension With ESPN Deportes' Ramos

ESPN Deportes on-air host Jorge Ramos is working on an extension of his endorsement deal with NAPA Auto Parts, according to his marketing agent, Shine Entertainment Founder & CEO Dario Brignole. Ramos’ original deal with NAPA was signed for '13-14, and the company is looking at an extensio ...

Tags: NAPA, ESPN, Marketing and Sponsorship

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