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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Tide Sponsoring Matt Kenseth's No. 20 Car In Three-Race Deal

Published in SportsBusiness Daily on 02 / 17 / 17

P&G brand Tide this morning will announce that it is returning to Joe Gibbs Racing this season in a three-race deal. Tide will sponsor Matt Kenseth 's No 20 Toyota in the Monster Energy NASCAR Cup Series starting at Phoenix' spring race, the Brickyard 400 at Indy and the Bank of America 500 at ...

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02/17/17
SportsBusiness Daily: Tide Sponsoring Matt Kenseth In Three-Race Deal

P&G brand Tide this morning will announce that it is returning to Joe Gibbs Racing this season in a three-race deal. Tide will sponsor Matt Kenseth 's No 20 Toyota in the Monster Energy NASCAR Cup Series starting at Phoenix' spring race, the Brickyard 400 at Indy and the Bank of America 500 at ...

02/16/17
SportsBusiness Daily: Nature's Bakery Fires Back At SHR

Nature’s Bakery this afternoon announced intentions to countersue NASCAR team Stewart-Haas Racing in a sponsorship issue that appears to be getting ever more contentious. SHR sued Nature’s Bakery earlier this month for breach of contract after the Nevada-based fig bar maker sent a note ...

02/15/17
SportsBusiness Daily: NASCAR First League To Partner With DeskSite

NASCAR is rolling out the hard launch of a new partnership with digital video company DeskSite, becoming the first league to launch on the platform. DeskSite’s product is based around the notion of “DVR for the Internet,” as it allows users to automatically download content onto co ...

Tags: NASCAR, Leagues and Governing Bodies

02/15/17
SportsBusiness Daily: McMurray To Sport Big Mac Paint Scheme At Clash

Chip Ganassi Racing will run a special McDonald’s paint scheme in this Saturday’s Advance Auto Parts Clash at Daytona Int’l Speedway that promotes the QSR’s re-launched Mac menu. McDonald’s last month rolled out two new sizes for the Big Mac -- the Mac Jr., which is sma ...

Tags: Marketing and Sponsorship, McDonalds

02/15/17
SportsBusiness Daily: McMurray's Ride To Feature McDonald's Paint

Chip Ganassi Racing this morning is revealing a special McDonald’s paint scheme for this Saturday’s Advance Auto Parts Clash at Daytona Int’l Speedway that promotes the QSR’s re-launched Mac menu. McDonald’s last month ...

02/13/17
SportsBusiness Daily: Busch's Car To Promote M&M's Caramel

Mars this year is rolling out what likely is its largest launch ever for a new kind of M&M’s with M&M’s Caramel, and the company will support the roll-out with a major push in NASCAR. M&M’s, which is the official chocolate of NASCAR and the primary sponsor of Joe Gibbs ...

Tags: Marketing and Sponsorship, NASCAR

02/13/17
SportsBusiness Journal: Deal brings Ingenuity on board for ISC

International Speedway Corp. has found a new sponsor for its Vision video board property: Ingenuity Sun Media, a company that specializes in digital advertising. The multiyear deal with the New Jersey-based company will be announced this week, when NASCAR’s 2017 season gets underway with th ...

Tags: Marketing and Sponsorship

02/06/17
SportsBusiness Journal: Company Watch: USWAG

It’s not often you hear of a race car driver who doubled as a budding sock entrepreneur, but Justin Wilson was just that. “Get off the phone, Justin; quit talking about socks,” Justin’s widow, Julia, used to jokingly holler to him, as recalled by Justin’s business pa ...

Tags: Marketing and Sponsorship

02/06/17
SportsBusiness Journal: DC Solar plugs into PIR renovation

Phoenix International Raceway last week announced that California-based clean-energy company DC Solar is taking a leading role in the $178 million renovation of the track. DC Solar, which specializes in mobile solar projects and has been a NASCAR team sponsor for a couple of years, will become th ...

Tags: Marketing and Sponsorship

02/06/17
SportsBusiness Journal: Sunoco takes sound of track to fans

Sunoco distributed about 75 custom boomboxes to media, drivers, influencers and fans. Sunoco uses its high-profile relationships in NASCAR, IndyCar and the NHRA to brand itself as the company “ ...

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