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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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China-based Hisense finds home in NASCAR

Published in SportsBusiness Journal on 04 / 20 / 15

Hisense is truly a NASCAR anomaly: a company that was attracted to the sport by its relatively clutter-free environment. Wait, what? NASCAR and clutter free typically don’t go together, at least in most people’s perspective. But for the China-based company, NASCAR was the perfect f...

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Tags: Marketing and Sponsorship

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04/20/15
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Tags: Marketing and Sponsorship

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