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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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"Duck Dynasty" Family In Early Talks To Extend Race Sponsorship

Published in SportsBusiness Daily on 01 / 28 / 15

Pleasantly surprised with their ROI after Year 1 of a three-year deal, the Robertson family of “Duck Dynasty” fame has entered into early negotiations to extend their company’s title sponsorship deal at Texas Motor Speedway. The company, Duck Commander, currently entitles TMS&rsq...

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01/28/15
SportsBusiness Daily: Robertsons In Talks To Extend Race Deal

Pleasantly surprised with their ROI after Year 1 of a three-year deal, the Robertson family of “Duck Dynasty” fame has entered into early negotiations to extend their company’s title sponsorship deal at Texas Motor Speedway. The company, Duck Commander, currently entitles TMS&rsq ...

01/26/15
SportsBusiness Journal: New sponsor, renewal for NASCAR

NASCAR last week announced one new sponsor, Ingersoll Rand power tools, and renewed with another, longtime partner Mechanix Wear gloves, as the sport gears up for its 2015 season. Ingersoll Rand announced a multiyear sponsorship deal with NASCAR that designates the company as the sanctioning body ...

Tags: Marketing and Sponsorship

01/26/15
SportsBusiness Journal: Medallion starts sales arm, hires Downes

In a bid to jump-start sales, Medallion Financial Corp. has formed Medallion Sports Properties, which will sell sponsorships for its two sports holdings, Richard Petty Motorsports and Major League Lacrosse’s New York Lizards. As part of the move, the company has hired former NASCAR and Madi ...

Tags: Marketing and Sponsorship

01/23/15
SportsBusiness Daily: Rolex Signs Multityear Extension With DIS

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand announced the news Friday , a day before the IMSA ...

Tags: Marketing and Sponsorship, Rolex, Daytona International Speedway

01/23/15
SportsBusiness Daily: Rolex Extends Daytona Sponsorship

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand will announce the news today, a day before the IMSA ...

01/22/15
SportsBusiness Daily: Ingersoll Rand To Sponsor NASCAR

Ingersoll Rand today will announce a multiyear sponsorship deal with NASCAR that designates the company as the sanctioning body’s official power tool. As part of the deal, Ingersoll Rand also becomes an official sponsor of the IMSA road racing series as well as a contingency sponsor of the Spr ...

01/20/15
SportsBusiness Daily: Mechanix Wear, NASCAR Renew Sponsorship

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is valued in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored ...

Tags: Marketing and Sponsorship, NASCAR

01/20/15
SportsBusiness Daily: Mechanix Wear Renews NASCAR Deal

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is worth in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored NASC ...

01/13/15
SportsBusiness Daily: TaxAct To Sponsor Danica Patrick's Ride

Stewart-Haas Racing this morning unveiled a deal with online tax solutions company TaxAct to sponsor Danica Patrick ’s No. 10 Sprint Cup Series Chevy. The company will serve as the co-primary sponsor with GoDaddy for the Feb. 14 Sprint Unlimited at Daytona Int’l Speedway and appear on t ...

12/19/14
SportsBusiness Daily: Year In Review: Hits & Misses

Each year, some sports business concepts are all-out successes, while others fall short of that. Here are some ideas that fell under our hits and misses categories in the past 12 months. NASCAR's gamble with the Chase knockout- ...

Tags: Year End

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