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Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

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Leisure suits and disco: NBC all in for retro race weekend

Published in SportsBusiness Journal on 08 / 31 / 15

At a certain point during Sunday’s NASCAR Sprint Cup Series Bojangles’ Southern 500 at Darlington Raceway, NBC’s lead announcing team of Rick Allen, Jeff Burton and Steve Letarte will stop calling the race. The trio, which has drawn favorable reviews of their first two months on ai...

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Tags: Media

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08/31/15
SportsBusiness Journal: NBC all in for retro race weekend

At a certain point during Sunday’s NASCAR Sprint Cup Series Bojangles’ Southern 500 at Darlington Raceway, NBC’s lead announcing team of Rick Allen, Jeff Burton and Steve Letarte will stop calling the race. The trio, which has drawn favorable reviews of their first two months on ai ...

Tags: Media

08/31/15
SportsBusiness Journal: Bakery pegs Danica to drive sales

Earlier this month, one day after healthy-snack maker Nature’s Bakery announced a new primary sponsorship of NASCAR driver Danica Patrick, USA Today splashed the deal on its front page. Dave and Sam Marson, co-founders of the Nevada-based company, hoped for considerable response from the ne ...

Tags: Marketing and Sponsorship

08/24/15
SportsBusiness Journal: Toyota, Long Beach keep rolling

Toyota’s impending move of its U.S. headquarters from California to Texas won’t affect its long-running title sponsorship deal with the Grand Prix of Long Beach, as the two groups recently reached a multiyear extension. The deal, set to be announced this week, extends a title sponsors ...

Tags: Marketing and Sponsorship

08/24/15
SportsBusiness Journal: A-B to bring Busch back to NASCAR

Busch will soon be back at the track in NASCAR. Starting next year, Anheuser-Busch will switch the brand affiliated with its various NASCAR sponsorships, with Budweiser out and Busch — which was deeply invested in the sport for years — back in. ...

Tags: Marketing and Sponsorship

08/18/15
SportsBusiness Daily: Nature's Bakery To Sponsor Danica's Car

Stewart-Haas Racing this morning announced a multiyear deal with Nevada-based on-the-go healthy-snack maker Nature’s Bakery to serve as the main primary sponsor of Danica Patrick’s No. 10 Chevy starting in ’16. Nature’s Bakery, a family-owned company founded in ’10 that ...

Tags: Marketing and Sponsorship, NASCAR

08/17/15
SportsBusiness Journal: Clifford moving quickly at NHRA

With the sort of speed usually reserved for the drag racing seen in his series, Peter Clifford has made sweeping changes to the NHRA in his first few months as president. As part of a six-pronged growth plan, Clifford, who ascended to the role in ...

Tags: Leagues and Governing Bodies

08/17/15
SportsBusiness Journal: NASCAR sees path to Hispanics

NASCAR this week will announce a deal with Mexican movie star Eugenio Derbez to develop a full-length comedy — a project the sanctioning body hopes will accelerate its courtship of the Hispanic market. Eugenio Derbez, ranked ...

Tags: Leagues and Governing Bodies

08/10/15
SportsBusiness Daily: Microsoft Adds Race As Dale Jr.'s Primary Sponsor

Liking what it is seeing with its NASCAR sponsorships thus far, Microsoft this afternoon will announce that it is adding a third paint scheme to its pact with Hendrick Motorsports: this weekend’s Pure Michigan 400 at Michigan Int'l Raceway. Microsoft GM of Windows Product Marketing Jeremy Kors ...

Tags: Marketing and Sponsorship, Microsoft, NASCAR

08/10/15
SportsBusiness Journal: DraftKings extends NASCAR reach with ISC

DraftKings this week will announce an exclusive deal with International Speedway Corp., one of NASCAR’s two major track operators, further cementing its status as the key daily fantasy player in the sport. The two sides are not disclosing the pact’s financial terms or length aside fro ...

Tags: Marketing and Sponsorship

08/10/15
SportsBusiness Journal: Ganassi set for Sound Garage II

Editor’s note: This story is revised from the print edition. Believing it is establishing the sort of millennial-friendly event that can marry motorsports with pop culture, Chip Ganassi Racing this week will unveil plans for year two of the Ganassi Sound Garage. The event, which Gana ...

Tags: Events and Attractions

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