About The Author

Adam Stern

Adam Stern is a staff writer for SportsBusiness Daily/Journal.

Upcoming Conferences and Events

Featured Story

NASCAR, Monster Energy Meeting To Plan Sponsorship Transition

Published in SportsBusiness Daily on 12 / 07 / 16

Monster Energy and NASCAR today will hold immersion meetings at the sanctioning body's Charlotte HQ to begin the work of Monster replacing Sprint as NASCAR's premier series entitlement partner. The exact agenda is unknown, but Monster's and NASCAR's marketing and communications teams will meet with ...

Read More

More Stories by this Author

12/07/16
SportsBusiness Daily: NASCAR, Monster Energy Execs Meeting

Monster Energy and NASCAR today will hold immersion meetings at the sanctioning body's Charlotte HQ to begin the work of Monster replacing Sprint as NASCAR's premier series entitlement partner. The exact agenda is unknown, but Monster's and NASCAR's marketing and communications teams will meet with ...

12/05/16
SportsBusiness Daily: Beverage Analysts Optimistic About Monster Deal

The NASCAR industry is still taking in what Monster Energy’s premier series entitlement means for the sport, and two beverage industry analysts have released a note striking an optimistic tone toward the agreement. The multiyear agreement was confirmed Thursday afternoon at a press conferenc ...

Tags: Marketing and Sponsorship, NASCAR

12/02/16
SportsBusiness Daily: Monster Energy To Title Top NASCAR Series

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal ...

Tags: Marketing and Sponsorship, NASCAR

12/02/16
SportsBusiness Daily: Monster Energy's Roots Remain In Motocross

Monster Energy VP/Sports Marketing Mitch Covington  prior to his company announcing its deal to title sponsor NASCAR's top level took the stage at Day 2 of the '16 Motorsports Marketing Forum to give a look into how he runs the brand’s sports investments, specifically Supercross. Co ...

Tags: MMF Conference

12/02/16
SportsBusiness Daily: NASCAR, Monster Execs Bullish On New Deal

NASCAR Exec VP & Chief Global Sales & Marketing Officer Steve Phelps believes Monster Energy is “going to help us galvanize the industry more than we’ve done to date” by serving as title sponsor of NASCAR’s top-level series . He added the industry is “going t ...

12/02/16
SportsBusiness Daily: Race Team Execs Debate Hot Topics They Face

Race team execs from various global motorsports outlets touched on the challenges and opportunities they are facing during a Day 2 panel at the '16 Motorsports Marketing Forum. Joe Gibbs Racing President Dave Alpern revealed that sponsorship revenue still accounts for 85% of JGR’s annual rev ...

Tags: MMF Conference

12/02/16
SportsBusiness Daily: Suarez Talks Being First Foreign NASCAR Champ

One-on-one interviews with drivers at the Motorsports Marketing Forum are typically reserved for the Sprint Cup champion -- like Wednesday's sit-down with Jimmie Johnson. However, given the historic nature of ’16 Xfinity Series champion Daniel Suarez ’ win, the 24-year-old Mexican also ...

Tags: MMF Conference, NASCAR

12/01/16
SportsBusiness Daily: Johnson Not Actively Looking For New Sponsors

Jimmie Johnson , the last driver to win the NASCAR Sprint Cup Series under that name, hit on how a 7th championship will affect his life on and off the track during a featured interview at Day 1 of the '16 Motorsports Marketing Forum in Las Vegas. The 41-year-old Johnson said he has “evolved ...

Tags: MMF Conference

12/01/16
SportsBusiness Daily: Motorsports Partners Explains What Works

Sponsors make the motorsports world go around, so the brand panel at Day 1 of the '16 Motorsports Marketing Forum in Las Vegas captured the room’s attention. From the NASCAR side, panelists included Anheuser-Busch Dir of Experiential Marketing Nick Kelly , who was one of the more candid panel ...

Tags: MMF Conference

11/30/16
SportsBusiness Daily: Roush Lands Liberty National As Sponsor

Roush Fenway Racing today is announcing a new partner in Liberty National Life Insurance, which will become a primary sponsor on Trevor Bayne 's No. 6 Ford for multiple races in NASCAR's premier series, joining AdvoCare. It also will serve as an associate sponsor in other races. The health and ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug