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Closing Bell

Knicks, Warriors Unveil NBA 2K Teams; Virtual Assets To Be Sponsored

MSG Co. today unveiled Knicks Gaming (or KNX Gaming) as the official name of its NBA 2K League team. The logo also was revealed today. Actor Jerry Ferrara, known for HBO's "Entourage" and Starz' "Power," will be Knicks Gaming's Head Scout and Creative Consultant, providing input into player selection and merchandise design. Also today, Warriors Gaming Squad was unveiled as the name of the Warriors' 2K League franchise, along with the logo and social media feeds (THE DAILY).

  
When the new esports league tips off in May, "virtual jerseys and stadiums" in the game "will be sponsored." Longtime Knicks sponsor Chase and new jersey sponsor SquareSpace "will have a presence in the virtual arena that the Knicks Gaming team will be in, which will not be called Madison Square Garden" (ESPN.com, 12/14).

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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