Verizon's "A Shrewd Businesswoman" spot, which touted its holiday-priced iPhone offer generated 167 million media impressions from Nov. 27-Dec. 3 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. The figure for Verizon was the most of any of the 242 ads that debuted during sports programming that week. It was the second time in the last 10 weeks that a Verizon spot featuring actor Thomas Middleditch has debuted at No. 1.
|
NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (NOV. 27-DEC. 3)
|
| BRAND (SPOT) |
IMPRESSIONS*
|
AIRINGS*
|
TV SPEND**
|
SPORTS PROGRAMMING
|
Verizon (“A Shrewd
Businesswoman: iPhone”) |
166,947,421
|
181
|
$6.11M
|
NFL; College football
|
Chevy Employee Discount
for Everyone (“Happy Holidays”) |
159,779,823
|
100
|
$5.57M
|
NFL; College football
|
Dairy Queen chicken
strips
(“Nugget-Free Zone”) |
105,424,574
|
1026
|
$2.53M
|
"SportsCenter";
College hoops
|
Sonic Drive-In
(“Shake on It”) |
90,757,354
|
148
|
$2.26M
|
NFL; College football
|
|
Verizon Unlimited
(“Wrapping Paper,”
featuring Thomas Middleditch)
|
78,819,468
|
276
|
$6.26M
|
NFL
|
NOTES: * = During sports programming. ** = Includes some non-sports programming.
