NFL Gives Teams More Freedom With Cancer Awareness Month

The NFL’s cancer awareness month kicks off Sunday, but for the first time the league is giving teams the option to promote any particular cancer awareness campaign, and not just breast cancer. Many teams will continue with the long-standing breast cancer awareness campaign, but some clubs will not and players can also promote their own cancer awareness. Players may wear shoelaces, cleats and wristbands in any color representing the type of cancer awareness they support. The gear is to be auctioned after the games, with proceeds going towards support of three screenable cancers: breast, colorectal and cervical.

A new PSA will debut during Sunday’s games. The spot tells the story of several members of the Chiefs that have been impacted by cancer. Dubbed “the Crucial Catch,” the cancer awareness campaign stretches through Oct. 23. Tonight’s Patriots-Buccaneers game is not included because during “TNF” contests feature color rush uniforms.