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USOC Bid For '26 Games Could Depend On Deal For L.A. '28

The USOC did not rule out a bid for the '26 Winter Games in a media conference today, but execs said it would depend on the L.A.'s agreement for the '28 Games and the status of other potential bids in Europe and Canada. IOC President Thomas Bach has said he would like the Winter Games to return to traditional host cities, which USOC Chair Larry Probst said is “code for Europe or North America.” Innsbruck (Austria), Sion (Switzerland) and Calgary also are all weighing bids. Also, a U.S.-based Winter Games in '26 would potentially compete with the sales and promotion efforts for L.A. '28.

USOC CEO Scott Blackmun said, "We wouldn’t go forward with a 2026 bid unless it was something that Casey (Wasserman) and Gene (Sykes) and the team from L.A. were comfortable wasn’t going to impact their ability to market and promote the 2028 Games." The USOC BOD will discuss the matter at an Oct. 13 meeting.

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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