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White Sox Partner With Drug Treatment Center On New Campaign

The White Sox have partnered with Illinois-based drug and alcohol treatment center Footprints To Recovery to create a new addiction recovery awareness campaign. The "Batting For Better Days" effort will include a pregame recognition Sunday at Guaranteed Rate Field of caregivers and medical professionals in the addiction treatment community and a donation to Chicago White Sox Charities. A portion of ticket sales to the game will also be donated to Footprints To Recovery’s scholarship fund.

The deal represents the first sports partnership for Footprints To Recovery, and the campaign is under consideration for an '18 rollout as well. “Addiction has been so stigmatized, so we’re trying to connect with big brands like the White Sox that our potential clientele may align with,” said Footprints To Recovery CMO Eliott Wolbrom, whose company has treatment facilities around the country.

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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