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Closing Bell

Adidas Signs Potential No. 1 NFL Draft Pick Myles Garrett As Endorser

Adidas has signed DE Myles Garrett, the potential top pick in tonight’s NFL Draft, to a multiyear endorsement deal. Terms of the deal were not disclosed. Texas A&M, where Garrett played in college, is sponsored by Adidas. Meanwhile, Nike has released its full list of NFL Draft prospects it is endorsing, including potential first-round picks QB Deshaun Watson, RB Christian McCaffrey, WRs Corey Davis and John Ross, TE O.J. Howard, DT Solomon Thomas and CB Marshon Lattimore.

Also today, Lamps Plus announced a partnership with NFL Draft prospect G Forrest Lamp. The lighting retailer will furnish the future home of Lamp and his girlfriend, Natosha Boden, when they move to their new NFL city (THE DAILY).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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