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BioSteel Signs Gretzky As Latest Endorser, Will Sponsor Family's Camp

Toronto-based sports nutrition brand BioSteel has signed Hockey HOFer Wayne Gretzky to an endorsement deal. Gretzky will appear in BioSteel ad creative and promote the brand via social media and personal appearances. BioSteel as part of the deal is also sponsoring the Gretzky Hockey School, a youth hockey camp that runs in L.A., N.Y. Edmonton, Saskatoon, Ottawa and Coeur d'Alene, Idaho. BioSteel's endorsement roster also includes Oilers C Connor McDavid, Stars C Tyler Seguin, T'Wolves F Andrew Wiggins, Canadian golfer Brooke Henderson and Blue Jays P Marcus Stroman (BioSteel).

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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