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Closing Bell

NBC To Go Live Across U.S. In Primetime For '18 PyeongChang Games

NBC today announced it will broadcast all of its programming during the '18 PyeongChang Games live in every time zone, eschewing the much-criticized practice of holding back primetime coverage in the western time zones. Like changes recently announced by “SNL,” the 8:00pm ET primetime Olympics show will air at 5:00pm PT, 6:00pm MT and 7:00pm CT, marking only the second time in recent history (Atlanta '96) the Olympics have been shown this way. NBC Olympics President of Production & Programming Jim Bell acknowledged the change was in response to social media. Bell: "Social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike."

However, NBC is not promising that coverage will never be tape-delayed. Events shown within the primetime show may include taped footage. But with South Korea in a favorable time zone, execs expect those situations to be limited. Most of the key sports will run during the Korean morning, which aligns with primetime on the U.S. East Coast. Meanwhile, NBC has replaced its late-night Olympics show with a new program called “Primetime Plus,” which will follow the primetime show in all time zones.

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