Omnigon, Shareablee Partner On March Madness Engagement Bracket

Digital consultancy Omnigon has struck an exclusive partnership with social media analytics firm Shareablee in which each firm will offer the services of the other to clients. The deal kicks off with the March Madness Engagement Bracket, a jointly powered interactive bracket in which fans are asked to vote on the NCAA Tournament teams they think have the greatest social media presence. (See the full bracket here). Teams will advance based on the amount of social media engagement they generate, as measured by Shareablee’s data platform that has direct access to Facebook, Twitter and Instagram. The feature is backed by Omnigon’s Bracket Pro product.