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Deloitte's New Deal With USTA Includes U.S. Open Sponsorship

Deloitte today announced a long-term sponsorship deal with the USTA. As part of the agreement, Deloitte will sponsor both the U.S. Davis Cup and U.S. Fed Cup teams, as well as become an official sponsor of the U.S. Open and the first-ever sponsor of the U.S. Open Wheelchair Competition. Deloitte's logo will be featured on the U.S. team's Fed Cup and Davis Cup warm-up jackets. Deloitte is also working with the USTA to revamp the organization's digital technology and grassroots digital capabilities (USTA).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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