Quick Hits....

"It's been a very strange experience working with the company. They don't have a lot of people that work at Monster, they are just very efficient. Their DNA started with athletes and the action sports world" – NASCAR driver Kurt Busch, who was sponsored by Monster Energy years before the brand opted to back the Cup Series (Daytona Beach NEWS-JOURNAL, 1/20).

"The sales have been outstanding. I can't believe how much merchandise has come through. We're light-years away from where we were with the Zephyrs' gear and merchandise" – Triple-A Pacific Coast League New Orleans Baby Cakes GM Cookie Rojas, on the effects of the team's name change, announced in November '16 (New Orleans TIMES-PICAYUNE, 1/20).