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Closing Bell

Canadian Olympic Committee Tabs Sid Lee New Agency Of Record

Sid Lee has won a four-year contract as the creative agency of record for the Canadian Olympic Committee, giving the international marketing shop control of Team Canada’s campaigns for the '18 PyeongChang and '20 Tokyo Games. Sid Lee replaces Cossette, which developed the "Now Or Never" brand campaign for the '15 PanAm Games in Toronto and the "Ice In Our Veins" campaign for the '16 Rio Games. Sid Lee’s selection was the result of COC leaders wanting a more holistic creative approach in addition to new brand campaigns for the upcoming Olympics, a spokesperson said. Sid Lee, with Canadian offices in Montreal and Toronto, has done recent work for the Maple Leafs and Raptors.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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