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Closing Bell

U.S. Figure Skating Launches New "Get Up" Marketing Campaign

The '16 Progressive Skate America competition that begins Friday night at the Sears Centre Arena in suburban Chicago "will be an important launch pad for an aggressive" $1M-plus marketing campaign from the U.S. Figure Skating Association. Titled "Get Up," the campaign "aims to inspire potential converts to the sport of figure skating and to draw new fans into the figure skating world." It will "debut during NBC's live coverage of the ladies finals at Skate America" starting at 3:30pm CT on Saturday. The debut spot features a male figure skater in hopes of sparking "more interest in figure skating among men" (BIZJOURNALS.com, 10/21).

SBJ Morning Buzzcast: March 18, 2024

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ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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