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Closing Bell

CGR Targets Younger Demo With Annual Sound Garage Event

Chip Ganassi Racing tonight is holding its third annual Sound Garage event, catered toward finding the nexus of motorsports and millennial-friendly music and culture. The event, which will be held at the team’s HQ near Charlotte, will see Danish alternative rock band New Politics play for an expected 600-800 millennials. MVPindex assisted CGR once again this year in picking out whom to invite, and the firm also will help the team measure the social media value from the event afterward.

Corporate activation from CGR partners will come from Target, McDonald’s, Ford, Unilever, 3M, Energizer and Reycling Equipment Inc., and nine CGR drivers will be on hand. Other elements will include an appearance by the Ford GT Le Mans race car that CGR raced this year in IMSA and the WEC, a food truck and a “reverse red carpet” where attendees walk by the celebrities on hand to take selfies. The event comes a few days after both of CGR’s Sprint Cup Series drivers, Jamie McMurray and Kyle Larson, were eliminated from the sport’s Round of 16 playoffs.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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