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Closing Bell

Pepsi Rolls Out New "Zone Reads" NFL Marketing Campaign

Pepsi is kicking off the '16 NFL season with the first episode of its new "Zone Reads" campaign starring Redskins TE Jordan Reed, Seahawks WR Tyler Lockett, Steelers WR Antonio Brown, Colts WR Donte Moncrief, Jets C Nick Mangold and Titans TE Delanie Walker. The series will consist of nine digital episodes featuring NFLers reading some lighthearted, fun tweets. The first episode debuts today. Pepsi has an extensive partnership with 15 NFL teams and 33 players. This year the brand will return as the sponsor of the NFL Rookie of the Year award for its 15th consecutive year (THE DAILY).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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