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Lexus To Sponsor "TNF" Halftime Show Across NBC, CBS, NFL Net

NFL Media, CBS and NBC Sports today formally announced that Lexus will be presenting sponsor of the "Thursday Night Football" halftime show in '16. This will be Lexus' fifth season as sponsor of the halftime show on NFL Network, but the first time the brand will be extended across three broadcasts (NFL).

Sources said that Mazda has agreed to sponsor “TNF” postgame shows on CBS and NFL Net, "but not NBC." This comes as the NFL and its media partners "have undertaken an unprecedented level of ad sales cooperation" this season around "TNF." While they are "not negotiating deals together and are keeping their pricing secret from one another," TV network ad sales execs have been in "much closer contact with the league than usual to identify potential sales targets" (SPORTSBUSINESS JOURNAL, 6/27 issue).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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