Kellogg's Signs U.S. Olympic Hopefuls For Rio Games Campaign

USOC sponsor Kellogg's has signed five first-time Olympic hopefuls to lead its “What Gets You Started?” campaign in the run-up to the Rio Games: Gymnast Simone Biles, soccer player Julie Johnston, swimmer Tom Shields, runner Ajee Wilson and Paralympic discus thrower Natalie Bieule. Retired swimmer Dara Torres will serve as “team captain." Each athlete will anchor online and social videos about how Kellogg's products help them start days of training, and they also will appear on Kellogg's cereal boxes in June.

Krispr advised on overall strategy, and Krispr and UEG helped recruit and sign the athletes. Octagon repped Shields and Biles; Caric Sports repped Johnston; Flynn Sports repped Wilson; Bieule repped herself; and PMG Sports repped Torres.