DirecTV tonight begins its Super Bowl party with extended entertainment options to include two ticketed events. Pepsi is serving as title sponsor. Dave Matthews Band will perform tonight at S.F.'s Pier 70, while Pharrell takes the stage tomorrow night. Showtime, Miller Lite and JetLux are DirecTV’s other sponsors this weekend.
The satellite TV provider has had a major presence at the Super Bowl since '07. From '07-14, the company hosted the Celebrity Beach Bowl flag football game. DirecTV even imported a beach for the game from '11-14. DirecTV also continues to have its Super Saturday Night, which began in '11. The event is co-hosted by Mark Cuban's AXS TV as an invite-only entertainment component.
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DIRECTV SUPER BOWL PARTIES
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YEAR
|
CITY |
LOCATION |
MUSICAL ACT(S) |
|
'16
|
S.F. |
Pier 70 |
Dave Matthews Band/Pharrell |
|
'15
|
Glendale |
Pendergrast Family Farm |
Red Hot Chili Peppers |
|
'14
|
N.Y. |
Pier 40 |
Rihanna/Kanye West |
|
'13
|
New Orleans |
Mardi Gras World |
Jay Z/Beyonce |
|
'12
|
Indianapolis |
Victory Field |
Justin Timberlake/Jay Z |
|
'11
|
Dallas |
Victory Park |
Katy Perry |
|
'10
|
Miami |
South Beach |
Usher |
|
'09
|
St. Pete |
Al Lang Field |
LL Cool J |
|
'08
|
Scottsdale |
South Bridge |
Josh Kelly/Fall Out Boy |
|
'07
|
Miami Beach |
Lummus Park |
New Found Glory |
