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Closing Bell

Sources: CBS, NBC Each Paying $225M For "Thursday Night Football"

CBS and NBC agreed to pay $225M each for the right to broadcast five NFL “Thursday Night Football” games over the next two seasons, sources said. The $450M haul for 10 games marks an increase from the $300M CBS paid for eight games last season. Specific schedules have not yet been worked out, but deal terms have CBS carrying five early-season games and NBC carrying five late-season games. NFL Network will simulcast all of those games, plus carry eight games exclusively on its own. CBS and NBC will produce four of NFL Network’s exclusive games each.

CBS wanted the early-season games to help promote its primetime entertainment schedule. ”We feel that it’s a responsible deal from a financial standpoint,” CBS Sports Chair Sean McManus told THE DAILY. “We knew from the outset that the NFL wanted to split the package. The NFL wanted to have two big media companies promoting and showcasing ‘Thursday Night Football.’”

NBC, which will become the first NFL broadcaster with multiple primetime packages, was eager to get the late-season "TNF” games to help its ad sales schedule during the Christmas season. Including its Thanksgiving night game, NBC will carry six Thursday night games in a row – one before Thanksgiving and four after it.

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SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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