Reds Staging "Agency Fight Night" To Generate Marketing Ideas

The Reds tonight will stage an “Agency Fight Night” involving three Cincinnati-based ad agencies to determine who can develop the most creative ideas during the two-hour event. Rockfish, WPP-owned POSSIBLE and Omnicom-owned Barefoot Proximity each will be given several specific tasks involving the development of marketing and experiential ideas that could translate to the Reds and/or baseball at large. The event at Cincinnati’s Woodward Theatre will be a real-time competition with no advance preparation by the agencies.

The work will be judged by a three-person panel of Reds COO Phil Castellini, MLB CMO Jacqueline Parkes, and Procter & Gamble VP & GM/North America Brand Building Jodi Allen. “We hope to get some great ideas out of this, and at least one thing that will be fully actionable,” Castellini said. “We also think this is a concept that can be very repeatable and can grow in more and bigger competitions in the future. We’re very hopeful about the kind of energy we can generate out of this.”