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Closing Bell

Fanatics CEO Looks For Cyber Monday Sales To Eclipse '14 Record

Fanatics CEO Doug Mack appeared on CNBC’s “Squawk Alley” to discuss online sales, noting last year’s “Cyber Monday” was the company’s “biggest day” on record.” Mack: “We knew we had a huge hurdle to jump over today and while it's still very early, I’m starting to see double-digit comps early in the day today.” Mack: “This is one really important day in an overall most important time of year for us.” Mack said the “mobile story is unbelievable” in terms of online sales and it “feels like there's no ceiling to it.” Mack noted, “Last week, the ‘Cyber Week,’ mobile was bigger for us in both traffic and revenues than any week we've ever had for mobile.”

Mack said of Lakers G Kobe Bryant announcing his retirement, “We obviously didn't know that was coming either, but we were prepared for it with lots of great Kobe inventory. He immediately grew yesterday year over year 260 percent over Sunday last year. It moved him up to the No. 2 slot in overall NBA sales, behind Steph Curry but ahead of LeBron James and Kevin Durant and ultimately put him into the top 10 of all athletes in sports yesterday in terms of his sales” (“Squawk Alley,” CNBC, 11/3).

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