Toyota is launching a new mobile app featuring football-themed emojis called FanMojis. The app is available free on iOS and Android platforms, and the emojis can be used in text messages or on a variety of social media platforms. Seahawks RB Fred Jackson is supporting the launch of the FanMoji campaign. Jackson, who is active on both Twitter and Instagram, noted fans can use the emoticons during games to "digitally, help drive home exactly how it is you're feeling." This comes after the Jaguars this summer launched a set of team- and player-specific emojis.
To complement the new app, multiple TV spots are rolling out through this month showcasing fan behavior. The ads feature variations on the brand's "Let's Go Places" motto, such as "Let's Go Overtime," "Let's Go Playoffs" and "Let's Go Superstitions." Other sports-themed ads in the campaign include the "Immaculate Reception" spot. Saatchi & Saatchi handled creative for both the TV spots and the emoji campaign for Toyota. The car brand's football marketing includes sponsorship of the ACC and halftime of ESPN's "MNF."
