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A-B InBev Unveils Busch Sponsorship For Harvick's No. 4 In '16

Stewart-Haas Racing today said that the No. 4 NASCAR Sprint Cup Series car driven by Kevin Harvick will be "fully funded next year." A-B InBev's Busch brand will sponsor 12 races, down from the 20 that Budweiser is sponsoring in '15. Other current sponsors, including Jimmy John's, "will absorb those other 8." A-B reps said that there will be "some throwback" paint schemes (TWITTER.com, 10/8). SHR today unveiled "a Busch livery and a Busch Light livery" (AUTOWEEK.com, 10/8). SportsBusiness Journal first reported the switch in August.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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