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Closing Bell

Intersport Brand Engagement Summit: Changing Nature Of Content

The changing nature of content is forcing sports marketers to play by new rules to connect with fans, said panelists in the opening session of the '15 Intersport Brand Engagement Summit, which is being held today and tomorrow at the Westin Chicago River North. The goal is to create more content that gives fans and consumers a sense of inside access. "Social content is the new rule," said Intersport Senior VP/Sponsorships & Events Jason Langwell. "As new channels open up, rougher is better in terms of content."

The new rules of engagement will be tailor-made for a variety of consumers, said White Sox Dir of Marketing & Analytics Beth Grabowski. "We are moving into an era of customization," she said. "It is about us getting more comfortable with companies taking on more information. It is upon us to then serve our customers." NBC Sports Ventures VP/Sales Steven Justman said sports provides the best vehicle to offer consumers premium content. He said, "There are many definitions of content, but it is (primarily) to entertain and engage. Sports is the best platform to do that."

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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