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Closing Bell

Leverage Agency Lands Licensing, Sponsorships For American Pharoah

Leverage Agency has been named licensing and sponsorship agency for American Pharoah. The Ahmed Zayat-owned horse will enter the June 6 Belmont Stakes trying to become the first Triple Crown winner since '78. Leverage Agency last year managed sponsorships for Triple Crown contender California Chrome, which included deals with Skechers and Breathe Right.

SBJ Morning Buzzcast: April 25, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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