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NFL Taps Parthenon Group's Dawn Hudson As Its Next CMO

Hudson spent 11 years with PepsiCo
The NFL today named Boston-based strategic consulting firm The Parthenon Group Vice Chair Dawn Hudson CMO. The league had announced late last month that it was seeking someone to fill the role previously held by Mark Waller, who was promoted to Exec VP with a focus on int’l plans. Hudson led and developed Parthenon Group’s consumer practice, focusing on food, beverage and restaurant sectors. She also spent 11 years with PepsiCo, where she was Pepsi-Cola North America President & CEO. Hudson spent ’01-10 as an LPGA BOD member, including the last two years as Chair (NFL).

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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