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Penn Mutual Enters Sports Space With Rugby Sponsorship Deal

Penn Mutual Life Insurance, United World Sports and NBC Sports Group today formally announced a sponsorship deal for the Collegiate Rugby Championship. The event at PPL Park will now be called The Penn Mutual Collegiate Rugby Championship (Penn Mutual). The deal is Penn Mutual's first sports sponsorship in its 167-year history. It runs for three years through '17 and is "worth mid-seven figures." Penn Mutual said that the deal is "not a sign that it will make more inroads into the sports market" (SPORTSBUSINESS JOURNAL, 9/15 issue).

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