SBD/Closing Bell

NFL, NBC Breaking Latest "Together We Make Football" Campaign

The NFL and NBC during Sunday's HOF Game telecast will break a new "Together We Make Football" campaign with a 30-second spot "starring fans who won free trips to Super Bowl XLVIII." The ad coincides with this year's iteration of the contest going live via a microsite where fans "can share their stories and view others." The NFL also is "integrating Facebook, YouTube and Twitter to make it easier to upload existing videos/photos." Last year's contest drew more than 5,000 submissions and 1 million video views (ADWEEK.com, 8/1).
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