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WWE Network Surpasses Mark Of 700,000 Total Subscribers

WWE this morning announced as part of its Q2 earnings that its subscriber total for its over-the-top digital venture WWE Network has reached 700,000 subscribers. The total represents a minimal increase from the 667,287 subscribers WWE disclosed in early April, just six weeks into the service's availability. The most recent quarter also included a heavy amount of subscriber churn as it gained a gross addition of 161,000 subscribers, but ended the period with only the net add of less than 33,000 subscribers.

As part of the earnings report, WWE also announced a series of changes to WWE Network including new int'l availability to more than 170 countries and territories beginning next month. There is a new 10-year deal with Rogers Communications in Canada that will see the network offered as a traditional a la carte pay TV channel and a new pricing plan that includes a $19.99 per month plan with no minimum commitment. The original offer of $9.99 per month with a minimum six-month commitment remains in effect. "We think that (700,000 subscriber level) is a very strong base to build from," said WWE Chair & CEO Vince McMahon.

As presstime, WWE stock was trading at $12.58 per share, up 4% percent but still well below a peak of more than $31 hit in March.

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