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Closing Bell

Falcons Renew Sponsorship With Comcast/Xfinity For Two Seasons

The Falcons have extended their sponsorship deal with Comcast and its Xfinity brand for the next two NFL seasons. Xfinity now holds the naming rights for the team's training camp, which "will be referred to as the Xfinity Atlanta Falcons Training Camp." Comcast also "will continue to have a strong presence during the 2014 season at the Georgia Dome." Assets include "specialized branding, leveraging of team marks, and enhanced experiences for Falcons fans through customized promotions and interactions on game-day" (BIZJOURNALS.com, 7/29).

The move is part of a push by Comcast to leverage the Xfinity brand in its sports sponsorships (THE DAILY).

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