SBD/Closing Bell

NBA Draft Features 11 League Partners Activating Around Event

Tonight's NBA draft will have 11 of the league’s "full marketing partners activating around the event" at Barclays Center, up from eight partners last year. State Farm Insurance returns as presenting partner, with other active sponsors including adidas, American Express, Cisco, EA Sports, Gatorade, Foot Locker, Nike, Samsung, SAP and Sprint. State Farm will continue its “Future of the Assist” campaign, spotlighting point guards Tyler Ennis, Shabazz Napier and Marcus Smart. Video of the campaign will be on and the league’s Facebook and Instagram pages (SPORTSBUSINESS JOURNAL, 6/23 issue).
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