Adidas On Pace For Record Soccer Sales In This World Cup Year
Published June 24, 2014
Hainer today at a press conference said, "We as a brand have by far scored the most goals." He highlighted adidas endorsers in the World Cup such as the Netherlands' Robin van Persie and Arjen Robben and Germany's Thomas Mueller. Hainer added that he was "disappointed that reigning champions Spain were already out but he was happy with the performance of the other teams adidas sponsors, in particular Germany, Colombia, Mexico and Argentina." He predicted a Germany-Argentina final (REUTERS, 6/24).