SBD/Closing Bell

Adidas On Pace For Record Soccer Sales In This World Cup Year

adidas Chair & CEO Herbert Hainer today said that the company in '14 will hit a record $2.7B in annual soccer sales. Hainer said that adidas "will sell more than 8 million soccer jerseys this year, more than the 6.5 million it sold" in '10, the last FIFA World Cup year. The company also expects to sell "more than 14 million soccer balls with the design of this year's official match ball, the Brazuca." That is up from 13 million that featured the Jabulani design in '10 (, 6/24).

Hainer today at a press conference said, "We as a brand have by far scored the most goals." He highlighted adidas endorsers in the World Cup such as the Netherlands' Robin van Persie and Arjen Robben and Germany's Thomas Mueller. Hainer added that he was "disappointed that reigning champions Spain were already out but he was happy with the performance of the other teams adidas sponsors, in particular Germany, Colombia, Mexico and Argentina." He predicted a Germany-Argentina final (REUTERS, 6/24).
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