U.S. Open Tennis Formally Unveils Sponsorship With Visit Orlando
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The U.S. Open Tennis Championships formally unveiled its sponsorship with Visit Orlando Friday morning at a luncheon in midtown Manhattan. The sponsorship is tied into the USTA's plan to build a tennis complex in Orlando by late '16. The sponsorship though is a separate contract, and Visit Orlando will pay a fee for the four-year Open deal. Sponsors generally pay more than $1M for such deals. The tourism agency will get sidewall signage in Arthur Ashe Stadium and other smaller courts, and a promotional booth on-site. Visit Orlando replaces the tourism agency for Puerto Rico, which had similar inventory last year.
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As part of Visit Orlando’s deal, the tourism agency for the state, Visit Florida, will sponsor the Western & Southern Open in Cincinnati, which is owned by the USTA. That deal also bumps the Puerto Rican tourism agency.