CBS Examines Marketing Prowess Of Star Soccer Players
Friday's "CBS This Morning" examined the marketing power of the FIFA World Cup's star players, with CBS' Elaine Quijano saying Brazil F Neymar "has been pegged as one to watch for his skill on the field and his style off of it." He "follows the lead of soccer's biggest star," Portugal F Cristiano Ronaldo, who has "defined why soccer is called 'the beautiful game.'" Argentina F Lionel Messi is "considered by many to be the best player of this generation," and Italy F Mario Balotelli "is one of Italy's most electric talents." Both "will be worth watching over the next month and both have capitalized on their soccer success."
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N.Y. Times style reporter John Koblin said, "You sort of look at the soccer field as a runway. … (but) they have to play well, they have to be good. You can't just be beautiful and look great in an underwear ad unless you're good" ("CBS This Morning," 6/13).