CBS Sports Network To Air Weekly Minor League Baseball Games
Published May 1, 2014
MiLB execs branded the pact as its first "truly comprehensive television package," and in part is an outgrowth of its "Project Brand" national marketing efforts being led by MiLB Enterprises President & CMO Michael Hand. The deal also adds to a growing level of coverage of the affiliated minors within the existing MiLB.TV streaming package. MiLB President & CEO Pat O’Conner said, "We feel this partnership with CBS Sports Network will truly capture the emotion of our game to a national audience week after week."