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Closing Bell

Sprint Frobinsons Campaign Ad Featuring Durant Debuts Tonight

Thunder F Kevin Durant appears in “the latest TV advertisement from Sprint, which begins airing tonight across network and cable TV.” Durant is “the first athlete to star in the new episodic Frobinsons campaign for Sprint.” In addition to TV, Durant “will be featured in digital extensions supporting the Sprint Framily Plan.” This is the third TV ad in which Durant has “starred for Sprint and is the third year for Sprint as the official wireless telecommunications provider to the NBA.” NASCAR driver Jeff Gordon will “become the next celebrity athlete to make an appearance with the Frobinsons” (Sprint).

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