SBD/Closing Bell

DirecTV Blimp "Lefty" To Debut During NASCAR Race At Darlington

Viewers watching Saturday's NASCAR Sprint Cup Series Bojangles Southern 500 on Fox will be the first to see the newly-named DirecTV blimp since a "Name the Blimp" contest ended last month. "The name 'Lefty' is perfect," said DirecTV Senior VP/Marketing Jon Gieselman. "The blimp is like a Sprint Cup Series car, constantly turning left … just at a slightly reduced speed." The race will be held at Darlington Raceway.
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