U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
NCAA Sponsor Northwestern Mutual Renews Early Through '20
Published April 3, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Northwestern’s assets in the deal include exclusivity in the mutual fund category, a new element to the agreement beginning in ‘15, as well as NCAA marketing and promotional rights in the life insurance, wealth management and retirement planning categories. Northwestern will maintain its position as presenting sponsor of the “First Four” games in Dayton. New to the deal will be Northwestern’s position as presenting sponsor of the Coaches vs. Cancer Classic championship game on Turner Sports. The firm also will have an increased number of on-air features during NCAA Tournament broadcasts.