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NCAA Sponsor Northwestern Mutual Renews Early Through '20
Published April 3, 2014
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Northwestern’s assets in the deal include exclusivity in the mutual fund category, a new element to the agreement beginning in ‘15, as well as NCAA marketing and promotional rights in the life insurance, wealth management and retirement planning categories. Northwestern will maintain its position as presenting sponsor of the “First Four” games in Dayton. New to the deal will be Northwestern’s position as presenting sponsor of the Coaches vs. Cancer Classic championship game on Turner Sports. The firm also will have an increased number of on-air features during NCAA Tournament broadcasts.