Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
MLBAM Begins iBeacon Push With Installations In S.F., L.A.
Published February 14, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
MLBAM expects to have more than 20 MLB ballparks with full iBeacon installations in time for Opening Day. The iBeacon technology will be heavily incorporated into a forthcoming update of MLBAM’s At The Ballpark mobile app. Uses of iBeacon by MLBAM will range widely from park to park and incorporate exclusive video, coupons, fan loyalty programs, wayfinding and other implementations.