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MLBAM Begins iBeacon Push With Installations In S.F., L.A.
Published February 14, 2014
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MLBAM expects to have more than 20 MLB ballparks with full iBeacon installations in time for Opening Day. The iBeacon technology will be heavily incorporated into a forthcoming update of MLBAM’s At The Ballpark mobile app. Uses of iBeacon by MLBAM will range widely from park to park and incorporate exclusive video, coupons, fan loyalty programs, wayfinding and other implementations.