SBD/Closing Bell

Dos Equis Planning Ambush Marketing Campaign Around Sochi Games

Dos Equis, which is not an official Olympic sponsor, is planning to launch a campaign around the Sochi Games. The beer brand during Friday night’s NBC Opening Cermony broadcast will debut a “Bobsled” ad via Havas, N.Y., in select markets. Dos Equis on Twitter plans to also “show the Most Interesting Man reacting to Olympic moments using GIFs of his facial expression” (, 2/7).

Meanwhile, USOC sponsor BMW on Friday night will officially launch a campaign for the BMW i brand during NBC’s Olympic broadcast (BMW).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug